“If marketing is ultimately about shaping behaviour in favour of our brands, the winners will be those who best understand the true dynamics of behaviour and how to use this to brief for effective communications.”
Phil Barden, author – Decoded
Tag: marketing
The winners in marketing communications…
Eye-catching bed advert
Interesting business. Interesting ad.
The bear – fun campaign from Tipp-ex
IKEA sleep advert
Get liked and get wanted. They’re different.
it’s helpful, in the context of marcomms effectiveness, to separate ‘liking’ from ‘wanting’ as they’re different neural pathways. It’s perfectly possible to like something yet not want it.
Phil Barden, author – decoded
You’re only going to be as good as the stuff you surround yourself with
Austin Kleon, writer and artist
This ad is brutal
The Sandy Hook Promise ‘back to school essentials’
Bite-Sized Marcomms 