Toyota Land Cruiser advert – the original search engine
Provocative copywriting from Patagonia clothing
These grocery delivery brand adverts make me smile :-)
I love this advertising campaign by a DIY retail chain
B&Q’s ‘you don’t buy a life you build one’ campaign. Check it out…… I love this advertising campaign by a DIY retail chain
Make your words work. Make your words count. And make your words dance.
Vikki Ross, copywriter
Irn Bru Xtra, LOL
Classic Wall Street Journal advert
Brilliant copywriting by Honda
Noun. The intrinsic attractiveness (positive valence) or aversiveness (negative valence) of an event, object, or situation. The emotions popularly referred to as “negative”, such as anger and fear, have “negative valence”. Joy has “positive valence”.