Last week I launched a new blog post series, in which I take a look at some of the current issues (or hype) facing B2B marketers while, at the same time, paying homage to some classic movies. The first instalment told an integrated marketing version of The Matrix. For ‘B2B Marketing – The Movie’ part 2, and just for fun, I bring you Sharon Stone’s most infamous outing… (pardon the pun :-). … B2B The Movie 2: B2Basic Instinct
Got people in your company that don’t take your marketing communications, such as your company website, seriously? Perhaps they’re not prioritising investment in it? There is a persuasion technique that might help, which you’ll get to in about 3 minutes if you keep reading… … An example of visual persuasion in action
I love movies and I love B2B marketing, so – entirely for fun – I thought I’d blend them together. Welcome to a new blog post series… ‘B2B The Movie’. … B2B The Movie 1: The Marketrix
[Warning: this blog post contains puerile references].
Last summer, when Pokémon Go was launched, I remember seeing a few marketing blog posts that proclaimed the pokémon craze presented holy-grail answers for all marketers … What all marketers can learn from Pokémon Go. (No, really)