“Three factors influence people’s willingness to depend on someone else … … The three dimensions of trust in marketing
What hasn’t already been said?
We hear almost nothing else.
It’s already ingrained in our heads …
A wickedly fun B2B Marketing campaign by Octopus Group
Because why not? 😉
“If marketing is ultimately about shaping behaviour in favour of our brands, the winners will be those who best understand the true dynamics of behaviour and how to use this to brief for effective communications.”
Phil Barden, author – Decoded
Stephen King’s Planning Cycle from 1974. (H/T Richard Shotton)
It’s part of an initiative trying to raise money for charity The Samaritans. I was proud to contribute. More information on their website >
Both of these are … A couple of B2B webinars I was pleased to contribute to