I’m a huge fan of Bob Hoffman – aka The Ad Contrarian. Here’s just one of the provocatively-put, but in my opinion helpful, reminders he has for us marketers … Marketers should never lose touch with a customer’s reality
Here’s one of my favourite ever quotes about branding… … A core rule of branding…
During the Cold War, rival superpowers entered into an escalating arms race. They created enough nuclear weapons to decimate the planet over and over again (and then a few more times, just to be sure) – pursuing a policy known as … The Content Cold War: more B2B marketers should produce less content
I’ve got a sneaking suspicion that many B2B brands get their social media marketing priorities wrong. Here I share a few thoughts on what I think we should focus on, the reasons why, and put forward the two words that I believe sit at the heart of B2B social media marketing success.
… The two words at the heart of B2B social media marketing success