Just about the simplest, most helpful marketing communications tool I ever happened upon (and have used ever since), came from possibly the most creative communicator of our generation – Dave Trott. Below I’ll summarise how I use the tool to inform my B2B marketing, but first, a few words about Dave…. … The simplest, best marketing communications reminder ever?
In Harry Potter and the Chamber of Secrets, in response to renewed revelations … A post about Dumbledore, Schwarzenegger, gnomes and what truly marks out the greatest B2B marketing communicators
I know for a fact that many B2B marketers are quietly worried about … B2B the movie 4: Bridget Bones’s To-Do List
In the latest in my series of blog posts tenuously linking B2B marketing issues to classic movies (following The Marketrix and B2Basic Instinct), I thought it was high time I considered a modern version of a Greek tragedy. Welcome to Jason and the Jargonauts… … B2B the movie 3: Jason and the Jargonauts
I didn’t invent the following – you’ll find it in lots of places on the internet – but I decided to re-share it because I’ve found it to be a useful tool in many B2B marketing cases… … A useful value proposition formula