Everything’s better on the beach – Sally
Tag: marketing
Getting great marketing returns is hard
Nothing worth having comes easy
Theodore Roosevelt
Marketing Award Night Nerves – the poem
A little thing I recorded recently, in the build up to marketing award season 🙂
Elvis knows…
Do something worth remembering.
Elvis Presley
This is also true of brands, if we under-invest in them
Without sun and water, crops fail
Princess Margaret, in the Netflix series ‘The Crown’
A powerful take on persuasion
“The most powerful way to get someone to believe something is not to show them facts, because facts can be interpreted in different ways. It’s to make their income or approval in a social circle depend on believing it.”
Morgan Housel
Nice ad by a kitchen towel brand
In marketing, data can’t easily reveal customer desires
“Businesses have come to rely on big data to understand the emotions of their most important asset — customers. And while big data is helping companies see patterns in huge masses of information, it’s proving limited for understanding the most important aspects of customers’ needs and desires.”
Martin Lindstrom, author – Buyology
Bite-Sized Marcomms 