The dominant theories of [advertising as] message transmission or rational persuasion are often less important in reality than the ability to charm, to entertain, and to create fame.
Paul Feldwick, advertising legend, commenting on how profitable brands are truly built
via Richard Shotton
Success comes in “cans”. Failure comes in “can’ts”
Will Guidara, hospitality industry guru
“Building a big brand requires the widespread attention – fame – that one-to-one advertising does not generally provide. Precision targeted, ‘personalised’ communication has a low likelihood of delivering widespread attention. Do you think Donald Trump would be President if The Apprentice had been a webinar?”
Bob Hoffman, advertising legend
I really do ‘love that’. Starring Gillian Anderson as a Chief Compliments Officer 😊
Shhhhhhhhhkoda…
I saw this outdoor advertising campaign live in the centre of London – it was pretty much unmissable.
It’s hard to excel at something if you don’t LOVE it
Will Guidara, hospitality expert
