Fun without sell will get you nowhere, but sell without fun tends to become obnoxious.
Leo Burnett, advertising legend
Advertising concept for a window cleaning business
A brilliant way of making a point – classic Volvo advert
Poster idea relating to the war on knife crime in London
Customer attention is precious – don’t waste it
Remember that the reader’s attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.
John Caples, copywriting legend
