It’s hard to get people to watch a 2 minute commercial. This has a pretty fine crack at doing that 😊
Formulas are perilous in marketing communications
“Working from a method or a formula is guaranteed to do the same thing to the effectiveness of an idea that time does to a loaf of bread. Ideas must be hot out of the oven if they are to arouse the appetite. That is why, in communications, imitation is commercial suicide”
Bill Bernbach, advertising legend
Comedy Central advertising
This Belgian McDonalds advert made me smile
McDonald’s Bruges.
via James Herring on LinkedIn
Quick advertising concept for a binoculars brand
Thought-provoking charity advert
From children’s online bullying charity, The Cybersmile Foundation
I’ve always believed this marketing point of view: assume no one cares
Always assume that whatever we do, no one is going to notice it … It has to be more shocking, more outrageous, much bigger, to even begin to make a dent in the real world.
Dave Trott, advertising legend, talking about the need to ‘go big’
Don’t be easily copyable
If it can be copied, it will be copied. If it’s cheap and easy, it won’t work
Alex M H Smith, strategist, talking about the imperative for marketing plans and tactics to be different
Nike’s incredible video from the COVID era
Nike’s ‘You Can’t Stop Us’ advert
Bite-Sized Marcomms 