A brand is a promise of a certain kind of consistency and continuity over time
Virginia Postrel, news columnist
My advertising concept for a sewing machine brand
Beware the curse of B2B marketing
In a few minutes I’ll share a nasty little curse that can harm us B2B marketers if we’re not careful. I’ll show you some of the tell-tale signs that you’ve been afflicted by it, offer some ideas on how you can rid yourself of it and provide a suggestion of where I think the curse may come from. Warning: it might be YOUR fault! 😉
I’ll get to all of that in a moment, but first, Tom Cruise… … Beware the curse of B2B marketing
Classic Honda Grrr ad – which sold a stack of diesel cars
My fave campaign of the week – Berghaus’ time to get out
Given it’s stress awareness day – here’s a quick advertising idea for a massage centre
