Trying harder is rarely the route to success. Being smarter is.
Al Ries & Jack Trout, marketing gurus
The cat: another nice ad from specsavers
To win big, you sometimes have to take big risks
Bill Gates
Cool ad for a bicycle lock brand
One of my fave ads ever :-)
Brands aren’t a guarantee of perfection. But they are a good indicator of non-crapness.
Rory Sutherland, Vice Chairman – Ogilvy
