Customers are the voters. They can make a brand or destroy it by a shift in their purchases.

Philip Kotler, the father of modern marketing

You don’t need a digital strategy. You need a better strategy, enabled by digital.

George Westerman, principal research scientist – MIT Initiative on the Digital Economy

Trolls, tribes and a B2B trap to avoid

This article was originally published by B2B Marketing Magazine in the build-up to B2B Ignite 2018 – the world’s biggest B2B growth marketing event and recommended by entrepreneur.com as one of the top 10 conferences to attend… 

There’s a nasty little trap that us B2B marketers can fall into if we’re not careful. A potentially perilous pitfall that can stop us from achieving what our companies pay us to achieve. Worse still, you Trolls, tribes and a B2B trap to avoid