Trial and error is good, but not forever

“By definition chance cannot lead to long term gains (it would no longer be chance); trial and error cannot be unconditionally effective: errors cause planes to crash, buildings to collapse, and knowledge to regress.”

Nassim Taleb, highly regarded scholar & statistician

My philosophy about advertising is rather simple. I believe in giving consumer the facts about the product and making those facts fascinating.

David Ogilvy, advertising legend

If people can’t understand it, it’s not working

Information design is presenting information in a structured way to effectively communicate a particular subject with clarity and efficiency … don’t just tell when you can show… But, in successful visualisation, seeing must lead to understanding. And, as in any other medium, it much engage, inform and inspire us.

Graham Roberts, Senior Graphics Editor, The New York Times

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

Milton Glaser, famed designer behind the I ❤ NY logo and Obama’s iconic campaign poster