If it can be copied, it will be copied. If it’s cheap and easy, it won’t work
Alex M H Smith, strategist, talking about the imperative for marketing plans and tactics to be different
Nike’s incredible video from the COVID era
Nike’s ‘You Can’t Stop Us’ advert
I think these adverts for Sharpie’s two-tip pens are beautiful
Marketing communications: a bridge builder
Marketing communications should bridge the gap between a customer’s ‘what is’ and ‘what could be’
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Striking outdoor advertising from beer brand, Corona
Creativity scales impact
Automation scales activity. Creativity scales impact.
Caroline Clark, Managing Director at award-winning agency, Radish
This soft drink ad would look great on a summer billboard
I love this nut butter campaign
Eye-catching creative. Humour. Distinctive, consistent branding. Bold media choices. And I gather their sales are up. Tick, tick, tick, tick, tick. Total respect to their marketing team!
Check out their charming commercial!
https://youtu.be/35vkynYTDus?si=NVFwSYenIij-TQ02
Bite-Sized Marcomms 