You have to make some noise if you want to get heard

Sherlock Holmes’ mother, in ‘Enola Holmes’

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

Warren Buffet

Valence

Noun. The intrinsic attractiveness (positive valence) or aversiveness (negative valence) of an event, object, or situation. The emotions popularly referred to as “negative”, such as anger and fear, have “negative valence”. Joy has “positive valence”.

If you’re going to take up people’s time, you might as well make it worth it.

Gerry Graf, advertising legend