Creative thinking is always absolutely necessary. We don’t want sterile views and clichés.
Nelson Mandela
Lovely brand advertising from MasterCard
Classic Monster ad – when I grow up
Fun Sharpie advertising
If you only believe in logic, you can’t perform magic
Rory Sutherland
A fun, different way of advertising a rail company
Avanti Rail’s tortoise
A better way to brainstorm
“Asking the right questions is so critical to success … Get everyone in a room and ask ‘OK, what are all the things we’re assuming or simply lack information about?’ and then ‘Which of these areas of ignorance are highest priority?’ It is both immensely useful and enhances collaboration.”
Erika Hall, author – just enough research
It’s the same with marketing campaigns…
Doing a movie has to scare you a little bit. Otherwise you’re not pushing it
David Koepp, Screenwriter, Jurassic Park
