What customer response do you hope for (and what will stimulate that response)?
What customer problem are you solving?
What is the real impact you will have on a customer’s life?
Why should the customer trust you?
Fun advert for a breath freshener brand
True economic growth is driven by innovation which is powered by creativity – the ability to imagine “what could be”
Sir John Hegarty, creative legend
The fun way IKEA advertised beds
Avoid routine marketing communications
The big, big problem with routine is that everything starts to look the same. So I constantly try to reinvent my approach
Christoph Niemann, world renowned illustrator
What a wonderful nudge – the immunisation bracelet
Bite-Sized Marcomms 