A customer’s path to purchase will quite probably involve a series of questions. B2B brands need to predict and answer those questions.
Brilliant BMW advert, dramatising speed
Value selling 101
Jay: “what are you selling?”
Manny: “wrapping paper”
Jay: “wrong – you’re selling Christmas”
Scene from comedy series, Modern Family
I always loved this advert by toy cars brand, Hot Wheels
A quick advertising concept for a chocolate brand
Advertising concept for diarrhoea cure brand, Imodium
Stunning and moving, in equal measure
Royal Ontario Museum’s human story video
A simple marketing truth: fame is critical
A poorly differentiated brand everybody’s heard of has a lot better chance of success than a well-differentiated brand nobody’s heard of.
Bob Hoffman, advertising legend
Lovely ads by a car sales website
See more … Lovely ads by a car sales website
Bite-Sized Marcomms 