Big picture versus fine detail

We often see the big picture in visual communications, before we narrow in on the fine detail.

(via a tweet by creative agency Gasp, and from a book by Orlando Wood at System 1)

Marketing lesson: keep trying

“What I had to do was get in the box 500 times a season. 100 times I’d connect. 50 times the goalkeeper would save it. Half of the rest would go in and 25 goals a season would do me – just by making sure I got in the box 500 times”

Jimmy Greaves, England football international

(H/T Dave Trott)

Innovation is less about producing something new, and more about enabling something new and important for customers

Clayton Christensen, strategy expert