via Richard Shotton
I love this sour patch kids billboard
Can > Can’t
Success comes in “cans”. Failure comes in “can’ts”
Will Guidara, hospitality industry guru
You can’t build fame in private
“Building a big brand requires the widespread attention – fame – that one-to-one advertising does not generally provide. Precision targeted, ‘personalised’ communication has a low likelihood of delivering widespread attention. Do you think Donald Trump would be President if The Apprentice had been a webinar?”
Bob Hoffman, advertising legend
Uber summer advertising stunt
M&S ‘Love That’ campaign
I really do ‘love that’. Starring Gillian Anderson as a Chief Compliments Officer 😊
Eye-catching billboards from Skoda
Shhhhhhhhhkoda…
I saw this outdoor advertising campaign live in the centre of London – it was pretty much unmissable.
It’s hard to excel at something if you don’t LOVE it
Will Guidara, hospitality expert
Three things brands must get right: fame, feeling and fluency
“There are three key mental shortcuts that help people decide between brands. We call them Fame, Feeling and Fluency:
1. If a brand comes readily to mind, it’s a good choice (Fame).
2. If a brand feels good, it’s a good choice (Feeling).
3. If a brand is recognisable, it’s a good choice (Fluency).
These rules of thumb are what behavioural scientists call the ‘availability heuristic, the ‘affect heuristic’ and the ‘processing fluency heuristic’.”
Orlando Wood, System 1, behavioural expert
