A brand is a promise of a certain kind of consistency and continuity over time

Virginia Postrel, news columnist

Beware the curse of B2B marketing

In a few minutes I’ll share a nasty little curse that can harm us B2B marketers if we’re not careful. I’ll show you some of the tell-tale signs that you’ve been afflicted by it, offer some ideas on how you can rid yourself of it and provide a suggestion of where I think the curse may come from. Warning: it might be YOUR fault! 😉

I’ll get to all of that in a moment, but first, Tom Cruise… Beware the curse of B2B marketing

Given it’s stress awareness day – here’s a quick advertising idea for a massage centre