“To actually get better at marketing: invest in your execution framework…
‘How quickly can you test a conjecture? How reliably can you measure the result? How honest are you willing to be when the result contradicts what you expected?’
Build that system. Run it. Iterate.”
Daniel Gilbert, CEO, Brainlabs
Ambi Pur’s famous blindfolded cat commercial
You can’t start a fire without a spark
Bruce Springsteen
Product + Personality = Brand
Sir John Hegarty & David Bowie
A wonderful B2B advert
“A lot of advertising is geared to persuasion rather than building mental availability. Persuasion is about assuming you’re in the room and you’re arguing your point, whereas mental availability is about getting into the room.”
Jenni Romaniuk, Ehrenberg Bass Institute
Instruments are honest. If you don’t practice, you suck … you gotta put in the hours
David Bryan, Bon Jovi keyboard player
Bite-Sized Marcomms 