You have to make some noise if you want to get heard
Sherlock Holmes’ mother, in ‘Enola Holmes’
Integrated campaign: when Coke tried to sue Coke Zero
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffet
Web of Fries: How Taco Bell launched their Nacho Fries
Quick advertising idea for Google Translate
Valence
Noun. The intrinsic attractiveness (positive valence) or aversiveness (negative valence) of an event, object, or situation. The emotions popularly referred to as “negative”, such as anger and fear, have “negative valence”. Joy has “positive valence”.
A framework for marketing communications planning
Stephen King’s Planning Cycle from 1974. (H/T Richard Shotton)
If you’re going to take up people’s time, you might as well make it worth it.
Gerry Graf, advertising legend
