Paying homage to a brilliant brand

There are so many reasons for loving Lego. Brilliant product. Brilliant process engineering. Brilliant advertising. Brilliant brand extensions. Brilliant brand experience. You could probably list more brilliant attributes. I think they’re just brilliant (obvs). Here I pay homage to them by showing just a few of their brilliant ads, all of which showcase their core message of ‘imagination’… Paying homage to a brilliant brand

Brands are like sharks – they keep moving to stay alive

Hamish Pringle & Peter Field, Brand Immortality