Strategy is designing a way to deal with a challenge
“Grow by 50%” is classic bad strategy. It is the kind of nonsense that passes for strategy in too many companies … it is setting a goal, not designing a way to deal with a company’s challenges … Growth is the outcome of a successful strategy.
Richard Rumelt, renowned strategy expert
Avoid routine marketing communications
The big, big problem with routine is that everything starts to look the same. So I constantly try to reinvent my approach
Christoph Niemann, world renowned illustrator
What a wonderful nudge – the immunisation bracelet
Great copywriting by Harley Davidson motorbikes
People don’t give a sh*t about your marketing
If you are reading this, you are weird. You are weird because you give a sh*t about advertising. You notice when the ads you’ve made appear in front of you on the telly. You remember when your competitors’ ads pop up on Facebook … You have opinions about it … Now, it’s totally natural that you give a sh*t about advertising. Your rent or your mortgage depends on it. But that doesn’t make you any less weird. And this is a problem, because the people we are advertising to aren’t weird. They are normal. They don’t give a sh*t about advertising.
Lumen Research https://www.lumen-research.com/blog
Apple’s iPhone 7 launch – don’t blink
Classic B2B marketing philosophy
A customer’s path to purchase will quite probably involve a series of questions. B2B brands need to predict and answer those questions.
Bite-Sized Marcomms 