This is marketing – we’re meant to put a smile on people’s faces

Yasmin O’Neal, Global Brand Director, beauty product company DECIEM

The riskiest thing you can do is be ignorable

Greg Hahn, creative agency founder

Quotes

Good marketing advice on testing

“To actually get better at marketing: invest in your execution framework…

‘How quickly can you test a conjecture? How reliably can you measure the result? How honest are you willing to be when the result contradicts what you expected?’

Build that system. Run it. Iterate.”

Daniel Gilbert, CEO, Brainlabs