I bought some new reading glasses yesterday. (This is the first blog post I’ve written in a month that I’m entirely sure I know what I’ve written ;-). The glasses came with a free sample of Zeiss lens cleaners. Given it was free, and just for fun, I thought I’d return the compliment with a free advertising idea.
In terms of my inspiration for the ad, the individual lens cleaners come in a handy little sachet, a bit like a… ahem.
The value of a company is the sum of the problems you solve together
Martin Lorentzon, Co-Founder, Spotify
A quick post to pay homage to possibly my favourite ad campaign of the last few years – from London Estate Agents ‘Marsh & Parsons’ … My favourite recent ad campaign