Good marketing advice on testing
“To actually get better at marketing: invest in your execution framework…
‘How quickly can you test a conjecture? How reliably can you measure the result? How honest are you willing to be when the result contradicts what you expected?’
Build that system. Run it. Iterate.”
Daniel Gilbert, CEO, Brainlabs
Now that’s how you demonstrate an air freshener!
Ambi Pur’s famous blindfolded cat commercial
Marketers need to bring a spark to their business
You can’t start a fire without a spark
Bruce Springsteen
Marketing communications must have personality
Product + Personality = Brand
Sir John Hegarty & David Bowie
HSBC – the lift
A wonderful B2B advert
Build ‘mental availability’
“A lot of advertising is geared to persuasion rather than building mental availability. Persuasion is about assuming you’re in the room and you’re arguing your point, whereas mental availability is about getting into the room.”
Jenni Romaniuk, Ehrenberg Bass Institute
Bite-Sized Marcomms 