Always assume that whatever we do, no one is going to notice it … It has to be more shocking, more outrageous, much bigger to even begin to make a dent in the real world.
Dave Trott, advertising legend, talking about the need to ‘go big’
Don’t be easily copyable
If it can be copied, it will be copied. If it’s cheap and easy, it won’t work
Alex M H Smith, strategist, talking about the imperative for marketing plans and tactics to be different
Nike’s incredible video from the COVID era
Nike’s ‘You Can’t Stop Us’ advert
I think these adverts for Sharpie’s two-tip pens are beautiful
Marketing communications: a bridge builder
Marketing communications should bridge the gap between a customer’s ‘what is’ and ‘what could be’
Unknown
Striking outdoor advertising from beer brand, Corona
Creativity scales impact
Automation scales activity. Creativity scales impact.
Caroline Clark, Managing Director at award-winning agency, Radish
This soft drink ad would look great on a summer billboard
I love this nut butter campaign
Eye-catching creative. Humour. Distinctive, consistent branding. Bold media choices. And I gather their sales are up. Tick, tick, tick, tick, tick. Total respect to their marketing team!
Check out their charming commercial!
https://youtu.be/35vkynYTDus?si=NVFwSYenIij-TQ02
Bite-Sized Marcomms 