It’s hard to excel at something if you don’t LOVE it
Will Guidara, hospitality expert
Three things brands must get right: fame, feeling and fluency
“There are three key mental shortcuts that help people decide between brands. We call them Fame, Feeling and Fluency:
1. If a brand comes readily to mind, it’s a good choice (Fame).
2. If a brand feels good, it’s a good choice (Feeling).
3. If a brand is recognisable, it’s a good choice (Fluency).
These rules of thumb are what behavioural scientists call the ‘availability heuristic, the ‘affect heuristic’ and the ‘processing fluency heuristic’.”
Orlando Wood, System 1, behavioural expert
Burberry’s Open Spaces advert is pretty special
It’s hard to get people to watch a 2 minute commercial. This has a pretty fine crack at doing that 😊
Formulas are perilous in marketing communications
“Working from a method or a formula is guaranteed to do the same thing to the effectiveness of an idea that time does to a loaf of bread. Ideas must be hot out of the oven if they are to arouse the appetite. That is why, in communications, imitation is commercial suicide”
Bill Bernbach, advertising legend
Comedy Central advertising
This Belgian McDonalds advert made me smile
McDonald’s Bruges.
via James Herring on LinkedIn
Quick advertising concept for a binoculars brand
Thought-provoking charity advert
From children’s online bullying charity, The Cybersmile Foundation
I’ve always believed this marketing point of view: assume no one cares
Always assume that whatever we do, no one is going to notice it … It has to be more shocking, more outrageous, much bigger, to even begin to make a dent in the real world.
Dave Trott, advertising legend, talking about the need to ‘go big’
Bite-Sized Marcomms 