Tag: marketing
IKEA sleep advert
Get liked and get wanted. They’re different.
it’s helpful, in the context of marcomms effectiveness, to separate ‘liking’ from ‘wanting’ as they’re different neural pathways. It’s perfectly possible to like something yet not want it.
Phil Barden, author – decoded
You’re only going to be as good as the stuff you surround yourself with
Austin Kleon, writer and artist
This ad is brutal
The Sandy Hook Promise ‘back to school essentials’
VW print ad: the Golf R
When you try and rush something
Creative direct mail: Skoda Park-assist
Bite-Sized Marcomms 