Tag: marketing
The Carlton Draught Car Chase
Want to get shared? Tap into strong emotions
Mild emotions don’t tend to go viral.
Andre Redelinghuys, Founder – Attention Labs
You have to make some noise if you want to get heard
Sherlock Holmes’ mother, in ‘Enola Holmes’
Integrated campaign: when Coke tried to sue Coke Zero
Web of Fries: How Taco Bell launched their Nacho Fries
A framework for marketing communications planning
Stephen King’s Planning Cycle from 1974. (H/T Richard Shotton)
Bite-Sized Marcomms 