Innovation is less about producing something new, and more about enabling something new and important for customers

Clayton Christensen, strategy expert

A powerful take on persuasion

“The most powerful way to get someone to believe something is not to show them facts, because facts can be interpreted in different ways. It’s to make their income or approval in a social circle depend on believing it.”

Morgan Housel

A mile in my shoes

This is a great example of a brand (a charity, in this case) dramatising their message – rather than just telling their message