Just sharing this ad, which I saw the advertising industry celebrating this month… Cadbury’s Garage advert

Just sharing this ad, which I saw the advertising industry celebrating this month… Cadbury’s Garage advert
Innovation is less about producing something new, and more about enabling something new and important for customers
Clayton Christensen, strategy expert
“The most powerful way to get someone to believe something is not to show them facts, because facts can be interpreted in different ways. It’s to make their income or approval in a social circle depend on believing it.”
Morgan Housel
Greenies dog treats, H/T Dave Trott
This is a great example of a brand (a charity, in this case) dramatising their message – rather than just telling their message