Marketing: think about the people, people :-)

“We spend so much time thinking about how marketing works, and how direct mail works, and how social media works, we’ve taken our eye off a more important question: how do people work?”

Rory Sutherland, creative industry legend

You have to be creative to do good science. Otherwise you just end up repeating tired old formulas. You are not doing anything new.

Stephen Hawking, scientific genius