Greenies dog treats, H/T Dave Trott
This is a great example of a brand (a charity, in this case) dramatising their message – rather than just telling their message
If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.
A.G.Lafley – CEO, Proctor & Gamble
Now that’s how you make a virtue of a product feature, LOL 😂
A brand without trust is just a product, and a product can be replaced
Keith Weed, CMO, Unilever