Just about the simplest, most helpful marketing communications tool I ever happened upon (and have used ever since), came from possibly the most creative communicator of our generation – Dave Trott. Below I’ll summarise how I use the tool to inform my B2B marketing, but first, a few words about Dave…. … The simplest, best marketing communications reminder ever?
Rules are what the artist breaks; the memorable never emerged from a formula.
Bill Bernbach, advertising legend
Our job is to sell shit. In the most seductive, entertaining manner possible.
David Kolbusz, Chief Creative Officer, Droga5 London