The source of competitive advantage – being different

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
… The essence of strategy is choosing to perform activities differently or to perform different activities than rivals.

Michael Porter, the godfather of modern business strategy

List the top ten most important things you can do – start with number one

Frederick Taylor‘s advice to Andrew Carnegie, retold by Richard Rumelt in ‘Good Strategy / Bad Strategy’

Get liked and get wanted. They’re different.

it’s helpful, in the context of marcomms effectiveness, to separate ‘liking’ from ‘wanting’ as they’re different neural pathways. It’s perfectly possible to like something yet not want it.

Phil Barden, author – decoded

You’re only going to be as good as the stuff you surround yourself with

Austin Kleon, writer and artist

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David Ogilvy