Author: bmmarketer

Advertising concept for a sofa beds retailer
The three dimensions of trust in marketing
“Three factors influence people’s willingness to depend on someone else … … The three dimensions of trust in marketing
“As seen on TV” conveys something which “as seen on Facebook” does not
Rory Sutherland
Classic TV station advert: the Canal+ screenwriter
Provocative copywriting from Patagonia clothing

Advertising concept for a crash helmet brand
There may be a gap in the market, but is there a market in the gap?
Andrey Ivanov, Business Games podcast
Crazy, attention grabbing advert from a soft drinks brand
