Surely this is the best Christmas advert this year, LOL?

Greenies dog treats, H/T Dave Trott

A mile in my shoes

This is a great example of a brand (a charity, in this case) dramatising their message – rather than just telling their message

Campaigns

Quotes

If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.

A.G.Lafley – CEO, Proctor & Gamble

Now that’s how you make a virtue of a product feature, LOL 😂

A brand without trust is just a product, and a product can be replaced

Keith Weed, CMO, Unilever

Campaigns