“By definition chance cannot lead to long term gains (it would no longer be chance); trial and error cannot be unconditionally effective: errors cause planes to crash, buildings to collapse, and knowledge to regress.”
Nassim Taleb, highly regarded scholar & statistician
From Soesman language school
My philosophy about advertising is rather simple. I believe in giving consumer the facts about the product and making those facts fascinating.
David Ogilvy, advertising legend
Information design is presenting information in a structured way to effectively communicate a particular subject with clarity and efficiency … don’t just tell when you can show… But, in successful visualisation, seeing must lead to understanding. And, as in any other medium, it much engage, inform and inspire us.
Graham Roberts, Senior Graphics Editor, The New York Times