“Three factors influence people’s willingness to depend on someone else … … The three dimensions of trust in marketing
Tag: marketing
Nice copywriting from VW
When Alexa lost her voice
Just because your competitor is doing it doesn’t mean it’s working for them
Tim Jensen, writer – Search Engine Journal
What keeps people reading is when you say things that are surprising but relevant
Drayton Bird, copywriting legend
Classic Yellow Pages ad campaign
Fashion kitchenware
The fashion-style photography cleverly positions this premium kitchenware…
… Fashion kitchenware
Stunning Honda advertising – paper
What strategy and innovation are really about
“A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both … delivering greater value allows a company to charge higher average unit prices.”
Michael E Porter, strategy visionary
Bite-Sized Marcomms 