Brilliant marketing communications advice from advertising legend, Dave Trott…
“If we want them to pay attention, we’ll be entertaining.
If we want them to listen, we’ll be interesting.
If we want them to understand, we’ll make it simple.
If we want them to remember, we’ll make it catchy.
If we want them to do something, we’ll be convincing.”
Aviva insurance and investments – making it click.
It’s no good being a wonderful advert or a wonderful singer or a wonderful movie or a wonderful anything else if it only ever goes to a relatively small number of people. It has to be exposed on a massive basis … You have to go out there and be known to lots of people. It’s a numbers game at the end of the day.
Paul Feldwick, creative legend (via Call to Action podcast episode 74)
via Vikki Ross
Bite-Sized Marcomms 