A brand is a living entity – and it is enriched or undermined cumulatively over time – the product of a thousand small gestures
Michael Eisner, former Disney CEO
Category: Quotes
We are the dreamers of dreams
Roald Dahl
I’m convinced, in communication, simplicity is power
Dave Trott, advertising legend
The more that you read, the more things you will know.
The more you learn, the more places you’ll go!
Dr Seuss
Invest in your brand
Take an aircraft in flight. If the plane’s fuel supply is cut and the engines stop, the plane does not fall out of the sky immediately. Indeed, it can glide for some time before inevitably hitting the ground. The same things happen to brands whose investment in marketing and communications is cut off.
Hamish Pringle & Peter Field, Brand Immortality
You most unhappy customers are your greatest source of learning
Bill Gates
Nobody reads ads. People read what interests them, and sometimes it’s an ad
Howard Luck Gossage, advertising legend
