There’s only one not-so-secret formula that I know: do good work and share it with people.

Austin Kleon, writer and artist

A goal without a plan is just a wish

Les Binet & Sarah Carter, authors – How Not To Plan

If you believe that facts persuade (as I do), you’d better learn how to write a list so that it doesn’t read like a list

David Abbott, advertising legend

Attention is zero-sum. Everyone only has 24 hours in a day — so bigger winners means bigger or more losers.

Andre Redelinghuys, Founder – Attention Labs

Marketing is a battle of perceptions, not products.

Al Ries & Jack Trout, renowned marketing strategists

Advertising is just telling lots of people about the stuff you make and why it’s worth buying.

Dave Dye, advertising legend