Marketing communications should bridge the gap between a customer’s ‘what is’ and ‘what could be’
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Category: Quotes
Creativity scales impact
Automation scales activity. Creativity scales impact.
Caroline Clark, Managing Director at award-winning agency, Radish
This is marketing – we’re meant to put a smile on people’s faces
Yasmin O’Neal, Global Brand Director, beauty product company DECIEM
The riskiest thing you can do is be ignorable
Greg Hahn, creative agency founder
Good marketing advice on testing
“To actually get better at marketing: invest in your execution framework…
‘How quickly can you test a conjecture? How reliably can you measure the result? How honest are you willing to be when the result contradicts what you expected?’
Build that system. Run it. Iterate.”
Daniel Gilbert, CEO, Brainlabs
Marketers need to bring a spark to their business
You can’t start a fire without a spark
Bruce Springsteen
Marketing communications must have personality
Product + Personality = Brand
Sir John Hegarty & David Bowie
Build ‘mental availability’
“A lot of advertising is geared to persuasion rather than building mental availability. Persuasion is about assuming you’re in the room and you’re arguing your point, whereas mental availability is about getting into the room.”
Jenni Romaniuk, Ehrenberg Bass Institute
Great things come from effort. That’s true of both music and marketing communications
Instruments are honest. If you don’t practice, you suck … you gotta put in the hours
David Bryan, Bon Jovi keyboard player
True economic growth is driven by innovation which is powered by creativity – the ability to imagine “what could be”
Sir John Hegarty, creative legend
Bite-Sized Marcomms 