“As seen on TV” conveys something which “as seen on Facebook” does not

Rory Sutherland

There may be a gap in the market, but is there a market in the gap?

Andrey Ivanov, Business Games podcast

Creativity is a marketing superpower

“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”

Stephan Vogel, Chief Creative Officer, Ogilvy & Mather Germany

Ritson on Brand Positioning

“There are only two brand goals: 1) do you know I exist? I want 100% of my target audience to know I exist; … and 2) what do I want to mean and stand for to those customers that know I exist?

What do you want your customer to think about when they think about your brand? I’ll give you three things. Pick three things. That’s your positioning.”

Professor Mark Ritson

Just because your competitor is doing it doesn’t mean it’s working for them

Tim Jensen, writer – Search Engine Journal

Don’t start with what you want people to do. Start with what people want to do.

Dave Trott, advertising legend

What keeps people reading is when you say things that are surprising but relevant

Drayton Bird, copywriting legend

There will always be serendipity involved in discovery

Jeff Bezos