Rules are what the artist breaks; the memorable never emerged from a formula.

Bill Bernbach, advertising legend

Our job is to sell shit. In the most seductive, entertaining manner possible.

David Kolbusz, Chief Creative Officer, Droga5 London

Without trust it doesn’t matter how great your product or service is, no one will buy it

Rory Sutherland, Vice Chairman, Ogilvy & Mather

Take the conventions of your category, and fuck with them a little bit

Doug Kessler, Creative Director & Co-Founder, Velocity Partners

A message either does or doesn’t grip our interest

Sally Hogshead, advertising legend and NY Times best-selling author

Anything’s possible, if you’ve got enough nerve

JK Rowling

Few things guarantee failure faster than the ‘safe’ option.

Lee Clow, Chairman TBWA\Worldwide