The value of a company is the sum of the problems you solve together

Martin Lorentzon, Co-Founder, Spotify

Everyone hates advertising, ’til they lose their cat

David Droga, Creative Legend!

Design is thinking made visual

Saul Bass, Oscar-winning filmmaker

We sell stuff. Get over it.

Lee Clow, Chairman TBWA\Worldwide

Branding quote…

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

David Ogilvy, advertising legend

Our job is to make an audience as excited as we are

Björn Owen Glad, Marketing Manager, Editorial Comms Agency – Spoon

 

In our factory, we make lipstick. In our advertising, we sell hope

Peter Nivio Zarlenga, Businessman and Author