There’s only one not-so-secret formula that I know: do good work and share it with people.
Austin Kleon, writer and artist
Category: Quotes
Bullmore on Levitt on Benefits
“We all know what you make – but are you as certain what your customers are buying?
Simple as it sounds, it’s a constructively difficult question to answer.
You make expensive pens, but … Bullmore on Levitt on Benefits
A goal without a plan is just a wish
Les Binet & Sarah Carter, authors – How Not To Plan
If you believe that facts persuade (as I do), you’d better learn how to write a list so that it doesn’t read like a list
David Abbott, advertising legend
Attention is zero-sum. Everyone only has 24 hours in a day — so bigger winners means bigger or more losers.
Andre Redelinghuys, Founder – Attention Labs
Marketing is a battle of perceptions, not products.
Al Ries & Jack Trout, renowned marketing strategists
Advertising is just telling lots of people about the stuff you make and why it’s worth buying.
Dave Dye, advertising legend
