What keeps people reading is when you say things that are surprising but relevant
Drayton Bird, copywriting legend
Category: Quotes
Marketing communications – give people a reason to care
“Great advertising acts as if no one cares what it has to say and then gives them a reason to. Most advertising assumes people already care and then provides reasons not to.”
Lee Clow, advertising legend
There will always be serendipity involved in discovery
Jeff Bezos
The core foundations of marketing
“Companies make money by selling something at a profit. And, making a sale relies on a few simple factors: … The core foundations of marketing
Marketing: think about the people, people :-)
“We spend so much time thinking about how marketing works, and how direct mail works, and how social media works, we’ve taken our eye off a more important question: how do people work?”
Rory Sutherland, creative industry legend
You have to be creative to do good science. Otherwise you just end up repeating tired old formulas. You are not doing anything new.
Stephen Hawking, scientific genius
Creative thinking is always absolutely necessary. We don’t want sterile views and clichés.
Nelson Mandela
If you only believe in logic, you can’t perform magic
Rory Sutherland
A better way to brainstorm
“Asking the right questions is so critical to success … Get everyone in a room and ask ‘OK, what are all the things we’re assuming or simply lack information about?’ and then ‘Which of these areas of ignorance are highest priority?’ It is both immensely useful and enhances collaboration.”
Erika Hall, author – just enough research
It’s the same with marketing campaigns…
Doing a movie has to scare you a little bit. Otherwise you’re not pushing it
David Koepp, Screenwriter, Jurassic Park
Bite-Sized Marcomms 