“Three factors influence people’s willingness to depend on someone else … … The three dimensions of trust in marketing
Category: Quotes
“As seen on TV” conveys something which “as seen on Facebook” does not
Rory Sutherland
There may be a gap in the market, but is there a market in the gap?
Andrey Ivanov, Business Games podcast
Creativity is a marketing superpower
“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”
Stephan Vogel, Chief Creative Officer, Ogilvy & Mather Germany
Ritson on Brand Positioning
“There are only two brand goals: 1) do you know I exist? I want 100% of my target audience to know I exist; … and 2) what do I want to mean and stand for to those customers that know I exist?
What do you want your customer to think about when they think about your brand? I’ll give you three things. Pick three things. That’s your positioning.”
Professor Mark Ritson
Just because your competitor is doing it doesn’t mean it’s working for them
Tim Jensen, writer – Search Engine Journal
Don’t start with what you want people to do. Start with what people want to do.
Dave Trott, advertising legend
What keeps people reading is when you say things that are surprising but relevant
Drayton Bird, copywriting legend
Marketing communications – give people a reason to care
“Great advertising acts as if no one cares what it has to say and then gives them a reason to. Most advertising assumes people already care and then provides reasons not to.”
Lee Clow, advertising legend
There will always be serendipity involved in discovery
Jeff Bezos
Bite-Sized Marcomms 