Marketing is a battle of perceptions, not products.
Al Ries & Jack Trout, renowned marketing strategists
Category: Quotes
Advertising is just telling lots of people about the stuff you make and why it’s worth buying.
Dave Dye, advertising legend
Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still
Richard Shotton, author – The Choice Factory
People don’t want nails – they want to hang their picture on a wall
Giles Edwards, Managing Director – Gasp
Getting your product known isn’t the answer. Getting it wanted is the answer.
Bill Bernbach, advertising legend
If everyone thinks the same way, everyone will get stuck in the same place
Scott Page, Complexity Scientist
Salience
Noun. The quality of being particularly noticeable or important; prominence.
