As people are bombarded by never-ending streams of sales messages, creativity can act as a road block that seizes attention. Clever, emotive creative that is well-planned and well-executed can inspire audiences and motivate them to act.
Phillip Ludgate – Media Director
In an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.
Tom Peters, management guru
It is not enough to be right. You have to persuade others you are right.
Jim Carroll, ex-Chairman, BBH
“A good marketer will… have started their training with extensive exposure to the concept of market orientation. It’s the bedrock theory of marketing and, paraphrasing somewhat, essentially points out that … Ritson on the importance of ‘market orientation’
A writer without interest of sympathy for the foibles of his fellow man is not conceivable as a writer.
Joseph Conrad
We’ve lost count of the number of companies run by ‘passionate, dedicated and committed teams’. Or ‘world-class leaders in their field’. Don’t over do it. Too much description makes you sound desperate or pushy…
Find your story and tell it simply. The facts are always more interesting than the flim-flam. We’re absolutely, utterly, passionate about that.
A Thousand Monkeys, writing agency
Many of the results and benefits of marcom activity appear not in metric dashboards but inside people’s heads.
Samuel Scott, marketing columnist and consultant
