People don’t want nails – they want to hang their picture on a wall
Giles Edwards, Managing Director – Gasp
Category: Quotes
Getting your product known isn’t the answer. Getting it wanted is the answer.
Bill Bernbach, advertising legend
If everyone thinks the same way, everyone will get stuck in the same place
Scott Page, Complexity Scientist
Salience
Noun. The quality of being particularly noticeable or important; prominence.
Definition of creativity [in business]: the generation of ideas which are both novel and useful
The Ideas Centre Group
Sometimes, people don’t buy products. They buy better versions of themselves.
Unknown
My working definition of an insight: A revelatory breakthrough in your understanding of people’s lives that directs you to new ways in which to serve your customers.
Dr Helen Edwards, Founder – PassionBrands
