Relevant, distinctive & true. B2B value propositions…

“A proposition is the answer to the question ‘give me one good reason why I should buy your product’ … A good proposition has three factors: 1) relevance to your target audience; 2) it’s got to be distinctive from what the competition are saying; and 3) it’s got to be demonstrably your true. It’s about understanding your customer, your competitor and your product.”

Simon Hayhurst, Coleman Parkes B2B Research

People make the mistake of thinking that the people on the stage are defining something. But what happens if no-one turns up?

Noel Gallagher – singer, songwriter & guitarist – Oasis

Very often the biggest challenge for a communicator is not in providing a meritorious case but in convincing recipients to devote their limited time and energy to considering its merits.

Dr Robert Cialdini

The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.

Warren Buffet

There’s only one not-so-secret formula that I know: do good work and share it with people.

Austin Kleon, writer and artist