Ritson on the importance of ‘market orientation’
“A good marketer will… have started their training with extensive exposure to the concept of market orientation. It’s the bedrock theory of marketing and, paraphrasing somewhat, essentially points out that … Ritson on the importance of ‘market orientation’
Quick advertising idea for Christmas movies on Netflix
A writer without interest of sympathy for the foibles of his fellow man is not conceivable as a writer.
Joseph Conrad
Classic British Airways advert from yesteryear
Nice ad by Lockets – the hot water bottle
The Suzuki Garage – a nice way of dramatising a benefit
Suzuki motor cars offered 30% better fuel efficiency than some rivals. To communicate that point to market, they opened a Suzuki petrol station for a day, selling petrol at ‘30% off’. The publicity generated saw Suzuki sales increase by over 10% within a month, in a declining market. Bravo Suzuki!
Read further detail at adsoftheworld here or check out the campaign case study on Vimeo >
Bite-Sized Marcomms 