Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll learn.

Benjamin Franklin

B2B marketing – the movie – part 5: The Life of B2Brian

In this latest instalment of a blog post series that likens topical B2B marketing issues to classic movies (see previous takes on Bridget Jones and The Matrix, for example), I explore the phenomena known as ‘shiny new toy syndrome’. Below I share some perspectives on marketing’s fascination with the latest new thing, but first – and with tongue planted firmly in cheek – I bring you The Life of B2Brian…
B2B marketing – the movie – part 5: The Life of B2Brian

Belief isn’t enough. For people to take action they have to care.

Dan & Chip Heath, authors of best-selling book ‘Made to Stick’