The Chip Shop Awards – probably the world’s most raw celebration of pure advertising creativity – are coming up soon. (You can read why they’re called the Chip Shop Awards here). I’m proud to have won a few commendations in the past few years, but I’ve not (yet) picked up a coveted ‘chip’. I’ll keep trying, but in the meantime, here are just a few examples of the fun, provocative or inspirational ideas on show…
We don’t have to win. We just have to make you lose.
Maurice Saatchi, co-founder, Saatchi & Saatchi
For disclosure, this ad is based upon a similar ‘weapon’ idea that my team ran some years ago for a campaign at Getty Images, when I was Marketing Director there. (The campaign was featured in the magazine Creative Review, which the creative team and I were very proud of at the time). I just thought it might also be a nice idea for an anti-bullying charity – a cause I feel strongly about.
Personal persuasion can’t be about what I, the persuader, want. The only way to persuade anyone of anything is to talk to people about what they want, and show them how to get it.
James C Crimmins, PhD. Chief Strategy Officer & worldwide brand-planning Director, DDB Chicago