The Suzuki Garage – a nice way of dramatising a benefit

Suzuki motor cars offered 30% better fuel efficiency than some rivals. To communicate that point to market, they opened a Suzuki petrol station for a day, selling petrol at ‘30% off’. The publicity generated saw Suzuki sales increase by over 10% within a month, in a declining market. Bravo Suzuki!

Read further detail at adsoftheworld here or check out the campaign case study on Vimeo >

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