If everyone thinks the same way, everyone will get stuck in the same place

Scott Page, Complexity Scientist

Salience

Noun. The quality of being particularly noticeable or important; prominence.

Definition of creativity [in business]: the generation of ideas which are both novel and useful

The Ideas Centre Group

Sometimes, people don’t buy products. They buy better versions of themselves.

Unknown

My working definition of an insight: A revelatory breakthrough in your understanding of people’s lives that directs you to new ways in which to serve your customers.

Dr Helen Edwards, Founder – PassionBrands

Work hard, have fun, be nice, play fair, dream big. But we only get one chance at this life. If you’re going to play this game, play it to win.

Robert Herjavec, Canadian businessman and TV personality

Trying harder is rarely the route to success. Being smarter is.

Al Ries & Jack Trout, marketing gurus