Never use abstract nouns when concrete ones will do. If you mean “More people died” don’t say “Mortality rose.”

C.S. Lewis, author

How content and brands get shared and get big

“To make popular content, it’s not enough to know your friends or your followers. It’s about knowing the friends of your friends and the followers of your followers. For something to go big, it has to be interesting to those beyond your immediate audience – the audience of your audience.”

Jure Leskovec, computer scientist, Stanford University

Content without anything (paid) to draw attention to it, is like building Cathedrals in the desert


Distribution and marketing… are the subterranean roots that push beautiful things to the surface, where audiences can see them.

Derek Thompson, Senior Editor, The Atlantic

Boring is invisible

Seth Godin

Frequency x Impact = Awareness

Mark Mason, entrepreneur
(via Bryony Thomas)

If all things are logically equal, a person will go with the company or product that feels right

Bryony Thomas, marketing author