I look at every advertisement which has appeared for competing products during the past 20 years

David Ogilvy, advertising legend

Why not go out on a limb? That’s where the fruit is

Mark Twain

Take risks. If you win, you will be happy. If you lose, you will be wise.

Unknown

In a changing world, playing it safe is one of the riskiest things you can do

Reid Hoffman, LinkedIn Co-Founder

Instead of putting others in their place, put yourself in their place

Proverb

Marketing without design is lifeless, and design without marketing is mute

Von R. Glitschka, Creative Director

I never dreamed about success.

I worked for it.

Estee Lauder

Good marketing makes the company look smart

Great marketing makes the customer feel smart

Joe Chernov

Great design is a great idea told simply

Frank Bright & Abel, branding agency