“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”
Stephan Vogel, Chief Creative Officer, Ogilvy & Mather Germany
Category: Quotes
Ritson on Brand Positioning
“There are only two brand goals: 1) do you know I exist? I want 100% of my target audience to know I exist; … and 2) what do I want to mean and stand for to those customers that know I exist?
What do you want your customer to think about when they think about your brand? I’ll give you three things. Pick three things. That’s your positioning.”
Professor Mark Ritson
Just because your competitor is doing it doesn’t mean it’s working for them
Tim Jensen, writer – Search Engine Journal
Don’t start with what you want people to do. Start with what people want to do.
Dave Trott, advertising legend
What keeps people reading is when you say things that are surprising but relevant
Drayton Bird, copywriting legend
Marketing communications – give people a reason to care
“Great advertising acts as if no one cares what it has to say and then gives them a reason to. Most advertising assumes people already care and then provides reasons not to.”
Lee Clow, advertising legend
There will always be serendipity involved in discovery
Jeff Bezos
The core foundations of marketing
“Companies make money by selling something at a profit. And, making a sale relies on a few simple factors: … The core foundations of marketing
Marketing: think about the people, people :-)
“We spend so much time thinking about how marketing works, and how direct mail works, and how social media works, we’ve taken our eye off a more important question: how do people work?”
Rory Sutherland, creative industry legend
You have to be creative to do good science. Otherwise you just end up repeating tired old formulas. You are not doing anything new.
Stephen Hawking, scientific genius
Bite-Sized Marcomms 