Just because your competitor is doing it doesn’t mean it’s working for them

Tim Jensen, writer – Search Engine Journal

Don’t start with what you want people to do. Start with what people want to do.

Dave Trott, advertising legend

What keeps people reading is when you say things that are surprising but relevant

Drayton Bird, copywriting legend

There will always be serendipity involved in discovery

Jeff Bezos

Marketing: think about the people, people :-)

“We spend so much time thinking about how marketing works, and how direct mail works, and how social media works, we’ve taken our eye off a more important question: how do people work?”

Rory Sutherland, creative industry legend

You have to be creative to do good science. Otherwise you just end up repeating tired old formulas. You are not doing anything new.

Stephen Hawking, scientific genius

Creative thinking is always absolutely necessary. We don’t want sterile views and clichés.

Nelson Mandela

If you only believe in logic, you can’t perform magic

Rory Sutherland