You have to be creative to do good science. Otherwise you just end up repeating tired old formulas. You are not doing anything new.

Stephen Hawking, scientific genius

Creative thinking is always absolutely necessary. We don’t want sterile views and clichés.

Nelson Mandela

If you only believe in logic, you can’t perform magic

Rory Sutherland

A better way to brainstorm

“Asking the right questions is so critical to success … Get everyone in a room and ask ‘OK, what are all the things we’re assuming or simply lack information about?’ and then ‘Which of these areas of ignorance are highest priority?’ It is both immensely useful and enhances collaboration.”

Erika Hall, author – just enough research

Make your words work. Make your words count. And make your words dance.

Vikki Ross, copywriter

If brands … don’t stand for something, they’ll stand for nothing. And nothing is neither memorable or motivating.

Chaz Wrigley, Chairman – BBH Asia

The customer’s perception is your reality.

Kate Zabriskie, learning & development expert

The earth has music for those who listen.

William Shakespeare

What strategy and innovation are really about

“A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both … delivering greater value allows a company to charge higher average unit prices.”

Michael E Porter, strategy visionary