A writer without interest of sympathy for the foibles of his fellow man is not conceivable as a writer.

Joseph Conrad

Does your brand sound desperate?

We’ve lost count of the number of companies run by ‘passionate, dedicated and committed teams’. Or ‘world-class leaders in their field’. Don’t over do it. Too much description makes you sound desperate or pushy…

Find your story and tell it simply. The facts are always more interesting than the flim-flam. We’re absolutely, utterly, passionate about that.

A Thousand Monkeys, writing agency

Many of the results and benefits of marcom activity appear not in metric dashboards but inside people’s heads.

Samuel Scott, marketing columnist and consultant

If you want to improve any aspect of marketing you need to understand how consumers think.

Phil Graves, psychology and behaviour expert

A brand is a promise of a certain kind of consistency and continuity over time

Virginia Postrel, news columnist

We have a choice as communicators. We can be clear or we can bullshit.

George Tannenbaum, Creative Director

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

Bill Bernbach