Very often the biggest challenge for a communicator is not in providing a meritorious case but in convincing recipients to devote their limited time and energy to considering its merits.
Dr Robert Cialdini
Category: Quotes
The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.
Warren Buffet
There’s only one not-so-secret formula that I know: do good work and share it with people.
Austin Kleon, writer and artist
Bullmore on Levitt on Benefits
“We all know what you make – but are you as certain what your customers are buying?
Simple as it sounds, it’s a constructively difficult question to answer.
You make expensive pens, but … Bullmore on Levitt on Benefits
A goal without a plan is just a wish
Les Binet & Sarah Carter, authors – How Not To Plan
If you believe that facts persuade (as I do), you’d better learn how to write a list so that it doesn’t read like a list
David Abbott, advertising legend
Attention is zero-sum. Everyone only has 24 hours in a day — so bigger winners means bigger or more losers.
Andre Redelinghuys, Founder – Attention Labs
Marketing is a battle of perceptions, not products.
Al Ries & Jack Trout, renowned marketing strategists
Advertising is just telling lots of people about the stuff you make and why it’s worth buying.
Dave Dye, advertising legend
Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still
Richard Shotton, author – The Choice Factory
