List the top ten most important things you can do – start with number one

Frederick Taylor‘s advice to Andrew Carnegie, retold by Richard Rumelt in ‘Good Strategy / Bad Strategy’

Get liked and get wanted. They’re different.

it’s helpful, in the context of marcomms effectiveness, to separate ‘liking’ from ‘wanting’ as they’re different neural pathways. It’s perfectly possible to like something yet not want it.

Phil Barden, author – decoded

You’re only going to be as good as the stuff you surround yourself with

Austin Kleon, writer and artist

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David Ogilvy

Successful persuasion depends on an audience’s being able to identify with the speaker

Sam Leith, rhetoric expert

You wouldn’t seek advice about condoms from the Pope

Guillermo del Toro, Film Director

The cure for boredom is curiosity. There is no cure for curiosity.

Dorothy Parker, poet & writer

You have to make some noise if you want to get heard

Sherlock Holmes’ mother, in ‘Enola Holmes’