My working definition of an insight: A revelatory breakthrough in your understanding of people’s lives that directs you to new ways in which to serve your customers.
Dr Helen Edwards, Founder – PassionBrands
Category: Quotes
Work hard, have fun, be nice, play fair, dream big. But we only get one chance at this life. If you’re going to play this game, play it to win.
Robert Herjavec, Canadian businessman and TV personality
Trying harder is rarely the route to success. Being smarter is.
Al Ries & Jack Trout, marketing gurus
To win big, you sometimes have to take big risks
Bill Gates
Brands aren’t a guarantee of perfection. But they are a good indicator of non-crapness.
Rory Sutherland, Vice Chairman – Ogilvy
To win people over, speak to their wants and needs
Nancy Duarte, communications expert
Nonconformists rule
The people we tend to describe as ‘creative’ tend to be part of a minority of challenging thinkers. The fact that they diverge from the norm is exactly what makes their minds valuable. Being different is what helps them come up with ideas that just aren’t accessible to those who live within the norm.
Dave Birss, creativity expert
