There is only one thing worse than being talked about, and that is not being talked about

Oscar Wilde

A brand is a living entity – and it is enriched or undermined cumulatively over time – the product of a thousand small gestures

Michael Eisner, former Disney CEO

We are the dreamers of dreams

Roald Dahl

I’m convinced, in communication, simplicity is power

Dave Trott, advertising legend

The more that you read, the more things you will know.

The more you learn, the more places you’ll go!

Dr Seuss

Invest in your brand

Take an aircraft in flight. If the plane’s fuel supply is cut and the engines stop, the plane does not fall out of the sky immediately. Indeed, it can glide for some time before inevitably hitting the ground. The same things happen to brands whose investment in marketing and communications is cut off.

Hamish Pringle & Peter Field, Brand Immortality

You most unhappy customers are your greatest source of learning

Bill Gates

Nobody reads ads. People read what interests them, and sometimes it’s an ad

Howard Luck Gossage, advertising legend

Rules are what the artist breaks; the memorable never emerged from a formula.

Bill Bernbach, advertising legend

Our job is to sell shit. In the most seductive, entertaining manner possible.

David Kolbusz, Chief Creative Officer, Droga5 London