If your marketing communications don’t make people feel, they’re not optimal

“We know that when people feel emotionally connected to a brand they are 52% more valuable (Harvard Business Review) – they create more profit for companies. It’s no surprise – making someone feel ignites their brain and earns you a small corner of their memory, which in turn drives their behaviour.

Making people feel – it’s essentially our safest marketing strategy.”

Lilli English & Will Lion (Heads of Strategy, BBH London >)

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