A unique selling proposition is no longer enough. Without a unique selling talent it may die

Bill Bernbach

 

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip Kotler

I look at every advertisement which has appeared for competing products during the past 20 years

David Ogilvy, advertising legend

Why not go out on a limb? That’s where the fruit is

Mark Twain

Take risks. If you win, you will be happy. If you lose, you will be wise.

Unknown

In a changing world, playing it safe is one of the riskiest things you can do

Reid Hoffman, LinkedIn Co-Founder

Instead of putting others in their place, put yourself in their place

Proverb