Creativity now is as important in education as literacy, and we should treat it with the same status

Sir Ken Robinson, international adviser on education

An important idea not communicated persuasively is like having no idea at all.

Bill Bernbach

You see things; and you say “Why?”. But I dream things that never were; and I say “Why not?”

George Bernard Shaw

Brands are like sharks – they keep moving to stay alive

Hamish Pringle & Peter Field, Brand Immortality

You’re here to do three things. 1) Make a point. 2) Make people care about your point. 3) Ask for something (or help people to understand what to do about the point).

Mark Pollard, Strategy CEO, Mighty Jungle

There’s no such thing as ‘hard sell’ and ‘soft sell’. There’s only ‘smart sell’ and ‘stupid sell’.

Leo Burnett, advertising legend

Don’t find customers for your products. Find products for your customers.

Seth Godin, best-selling marketing author

The formula for positioning ideas that cut through:

Simple concepts, explained using simple words in a straightforward way

Al Ries & Jack Trout, renowned marketing strategists

People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.

David Ogilvy, advertising legend

Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll learn.

Benjamin Franklin