People that can spread their ideas, win

Seth Godin, marketing commentator

When we all have access to the same types of data, it won’t be the data that differentiates us , it’ll be the art

Chris Savage, Wistia co-founder

Start with the customer experience and work backwards to the technology

Steve Jobs

Fun without sell will get you nowhere, but sell without fun tends to become obnoxious.

Leo Burnett, advertising legend

Make it simple, but significant

Don Draper, Mad Man

If you can’t solve a problem, it’s because you’re playing by the rules

Paul Arden, former Creative Director, Saatchi & Saatchi

The outperformance of design-led companies suggests that good design continues to be good business

McKinsey & Co, 2018

If a brand fails to differentiate, customers have no basis for choosing it over others.

David Aaker, Professor Emeritus, UC Berkeley