If dogs don’t like your dog food, the packaging doesn’t matter
Stephen Denny, Strategy and Marketing Consultant
If dogs don’t like your dog food, the packaging doesn’t matter
Stephen Denny, Strategy and Marketing Consultant
Good marketing makes the company look smart
Great marketing makes the customer feel smart
Joe Chernov
Great design is a great idea told simply
Frank Bright & Abel, branding agency
Say what you want to say in words your mum could understand
Philip Almond, Director – Marketing and Audiences, BBC
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett, advertising legend