There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.
David Ogilvy, advertising legend
Our job is to make an audience as excited as we are
Björn Owen Glad, Marketing Manager, Editorial Comms Agency – Spoon
In our factory, we make lipstick. In our advertising, we sell hope
Peter Nivio Zarlenga, Businessman and Author
There is only one boss. The customer. And he can fire everybody in the company, from the Chairman on down, simply by spending his money somewhere else.
Sam Walton, founder – Walmart
Don’t make your audience work to understand your message
Vikki Ross, copywriting legend!