Belief isn’t enough. For people to take action they have to care.

Dan & Chip Heath, authors of best-selling book ‘Made to Stick’

Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.

Dave Trott, advertising legend

If you stand for something, you will always find some people for you and some against you. If you stand for nothing, you will find nobody against you, and nobody for you.

Bill Bernbach

Research shows that, in Europe and the US, people would not care if 92% of brands disappeared

Havas Media

People don’t hate advertising. They hate bad advertising.

Keith Weed, CMO Unilever

You have got be odd to be number one

Dr. Seuss

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter and more thought-provoking that will be the ones that succeed

Sir John Hegarty, Founder – BBH

I don’t design clothes. I design dreams.

Ralph Lauren

There is only one thing worse than being talked about, and that is not being talked about

Oscar Wilde

A brand is a living entity – and it is enriched or undermined cumulatively over time – the product of a thousand small gestures

Michael Eisner, former Disney CEO