It’s not about who writes it, it’s about who spots it
John Webster, advertising legend
Author: bmmarketer
This IKEA beds campaign is so cheeky!
Lovely copywriting in this classic Porsche advert
Marketing communications better entertain or otherwise add value
We (marketers) forget that nobody’s seeking it (our advertising) out. They don’t want to see it. People fast forward through ads
Amy Ferguson, Chief Creative Officer TBWA\Chiat\Day New York (via Call to Action podcast episode 85)
Really distinctive ad for a teeth whitening product!
Advertising: how Google launched its Chromebook
Fab Vaseline advert
‘Strategy’ means doing the right things. ‘Tactics’ means doing things right.
Professor Malcolm McDonald, renowned marketing expert
McDelivery advert :-)
Customers are thinking about themselves, not your company
Don’t worry about what others are thinking about you. They’re not thinking about you. They’re thinking about themselves
Dave Trott, advertising legend
(Heard via Andrew Wilshere on the Gasp! Call to Action podcast)
Bite-Sized Marcomms 