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Bite-Sized Marcomms

A celebration of marketing communications, branding and advertising (with some specific stuff on B2B marketing, plus a bunch of advertising concepts, just for fun)

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Author: bmmarketer

Campaigns

Cheeky Burger King Whopper advert

Campaigns

Beautifully simple advert for Lime TicTacs

bmmarketer
Quotes

Key questions for marketing leaders…

What part of our revenue engine is broken?

Do we need activity, or clarity?

Are we scaling, or testing?

Nuno Campos, marketing leader

Quotes

Audience reaction is what truly matters

It’s not about who writes it, it’s about who spots it

John Webster, advertising legend

Campaigns

This IKEA beds campaign is so cheeky!

Bravo IKEA! Where family starts…

More in the series here … This IKEA beds campaign is so cheeky!

Campaigns copywriting

Lovely copywriting in this classic Porsche advert

bmmarketer
Quotes

Marketing communications better entertain or otherwise add value

We (marketers) forget that nobody’s seeking it (our advertising) out. They don’t want to see it. People fast forward through ads

Amy Ferguson, Chief Creative Officer TBWA\Chiat\Day New York (via Call to Action podcast episode 85)

Campaigns

Really distinctive ad for a teeth whitening product!

bmmarketer
Campaigns

Advertising: how Google launched its Chromebook

Campaigns

Fab Vaseline advert

bmmarketer

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