Author: bmmarketer
Creating value for customers is critical
Cost cutting is finite (as a sustainable strategy), whereas value creation for customers is infinite.
Professor Malcolm McDonald, renowned marketing expert
Classic Jaguar advert
I like this billboard I snapped on the London Underground
London Underground communicating that they’d reduced delays by 40%, to speed up journey times
Strategy is about deciding what to change
No change in behaviour, no change in results
Alex M H Smith, strategist
I think this postal brand advertising is stunning
A really creative advert by a car service and rescue brand
Quick ad concept for a binoculars brand
When McDonald’s launched its mobile app
Bite-Sized Marcomms 