
Cheeky Burger King Whopper advert


What part of our revenue engine is broken?
Do we need activity, or clarity?
Are we scaling, or testing?
Nuno Campos, marketing leader
It’s not about who writes it, it’s about who spots it
John Webster, advertising legend
We (marketers) forget that nobody’s seeking it (our advertising) out. They don’t want to see it. People fast forward through ads
Amy Ferguson, Chief Creative Officer TBWA\Chiat\Day New York (via Call to Action podcast episode 85)