Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it

Albus Dumbledore

Too many details = terrible communication

“When you give too many details and words and ideas and choices, all those ideas compete with each other – so the receiver has a lot of details, but doesn’t know which one to focus on.”

Joel Schwartzberg, professional presentation coach, via HBR

I’m not in the business of selling houses. I’m in the business of delivering dreams, shaped as houses.

Phil Dumphy, Modern Family

Unusual things are memorable

“There’s something about ideas that are genuinely new and challenging that makes them hard to assess. By definition, the genuinely ‘new’ has no clear frame of reference – and often makes us uncomfortable. But it is precisely these edgy and unusual thoughts that make those ideas memorable.”

Michael Johnson, co-founder Johnson Banks brand consultancy