Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it
Albus Dumbledore
Author: bmmarketer
This classic TV commercial is still brilliant (and a bit scary)
Dirt Devil – The Exorcist
#advertising
Powerful ad by a child protection charity
Too many details = terrible communication
“When you give too many details and words and ideas and choices, all those ideas compete with each other – so the receiver has a lot of details, but doesn’t know which one to focus on.”
Joel Schwartzberg, professional presentation coach, via HBR
‘Ridiculous deals deserve ridiculous adverts’ :-)
An advertising idea for Scrabble
I’m not in the business of selling houses. I’m in the business of delivering dreams, shaped as houses.
Phil Dumphy, Modern Family
Have a break from social :-)
When Ricky helped an Aussie telecoms brand :-)
Unusual things are memorable
“There’s something about ideas that are genuinely new and challenging that makes them hard to assess. By definition, the genuinely ‘new’ has no clear frame of reference – and often makes us uncomfortable. But it is precisely these edgy and unusual thoughts that make those ideas memorable.”
Michael Johnson, co-founder Johnson Banks brand consultancy
