If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.

Marcus Tullius Cicero, renowned Roman Senator and orator

The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions.

Donald B. Calne, renowned neurologist

For better or for worse, in visual culture we judge and are judged by appearances

Kim Golombisky & Rebecca Hagen, design authors

The responsibility for clear communications lies with you

“If some people find it unclear, it’s unclear. If you find it clear and someone else finds it unclear, it’s unclear. The responsibility for clarity of comms is with the communicator not the recipient.”

Vic Polkinghorne, Founder – agency WeAreSellSell