If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.
A.G.Lafley – CEO, Proctor & Gamble
Author: bmmarketer
The importance of market research
I love this Smart car advert
Now that’s how you make a virtue of a product feature, LOL 😂
When Nivea launched the beach wristband for kids
A brand without trust is just a product, and a product can be replaced
Keith Weed, CMO, Unilever
P&G’s classic advert: proud sponsors of mums
There’s never been a water brand or marketing campaign like this one!
Introducing Liquid Death. (This unique approach made the brand one of the fastest growing in its category).
Classic Yellow Pages advert
Not happy Jan! 🙂
How to position more expensive services?
I saw this photo doing the rounds on Twitter this week. It’s a lovely way of tackling people who want cheaper services 😊
Bite-Sized Marcomms 