“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”
Stephan Vogel, Chief Creative Officer, Ogilvy & Mather Germany
“There are only two brand goals: 1) do you know I exist? I want 100% of my target audience to know I exist; … and 2) what do I want to mean and stand for to those customers that know I exist?
What do you want your customer to think about when they think about your brand? I’ll give you three things. Pick three things. That’s your positioning.”
Professor Mark Ritson
Just because your competitor is doing it doesn’t mean it’s working for them
Tim Jensen, writer – Search Engine Journal
Classic VW Golf commercial, featuring a remixed Gene Kelly