p.s. you can legit call me a fanboy, but … For posterity, a B2B marketing podcast I recorded last year
Very often the biggest challenge for a communicator is not in providing a meritorious case but in convincing recipients to devote their limited time and energy to considering its merits.
Dr Robert Cialdini
The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.
(H/T Doug Garnett)
1964 agency advert, via @BenKayWriter and @v_praveen