Science and technology revolutionize our lives, but memory, tradition and myth frame our response.

Arthur M Schlesinger, historian

A danger of too much focus on short-term ROI

I have never once seen short term ROI declared to the stock market, it is not a key metric. It is does not effect the share price, it does not have a direct impact on year-on-year profitable growth. It’s a great metric for making sure your media budget is efficient.

Gain Theory

Make it smart because your audience is. Make it beautiful because elegance inspires and endures. Make it fun because, well, why not?

Lee Clow, Chairman – TBWA\Worldwide