The more that you read, the more things you will know. The more that you learn, the more places you’ll go.

Dr Seuss

Do we know what drives our customers?

“Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.”

Bill Bernbach, advertising legend

Don’t advertise a mood. Invoke it. By giving someone advance warning of an emotion, you inoculate them from it.

Jay Heinrichs, paraphrased from his book ‘Thank you for arguing’

It’s hard to beat your competition when you’re copying them.

Neil Patel, digital marketing author & entrepreneur