
I saw this photo doing the rounds on Twitter this week. It’s a lovely way of tackling people who want cheaper services 😊
I saw this photo doing the rounds on Twitter this week. It’s a lovely way of tackling people who want cheaper services 😊
Advertising works not by communicating, but by making someone feel something. Emotions are the key
Les Binet & Peter Field
Eos’ ‘bless your f#@%ing cooch!’ campaign
…an observation framed in such a way that it changes understanding of the situation and suggests action
Jem Fawcus, CEO – Firefish
The riskiest thing we can do is just maintain the status quo.
Bob Iger, Chairman – Disney
Jif, the return
Information is only useful when it can be understood
Muriel Cooper, Art Director – MIT Press
If no-one truly hates an idea, it’s highly likely that no-one truly loves it either
Unknown