It is not enough to be right. You have to persuade others you are right.
Jim Carroll, ex-Chairman, BBH
Author: bmmarketer
Mastercard changed their logo this week – here’s an advertising idea for them
Two gorgeous brands
These two brands target the same demographic, in the same city, and are remarkably similar – which would normally be a serious brand differentiation faux pas – but I suspect that … Two gorgeous brands
Nicely done Walmart: pick-up cars
Classic Weetabix advert
The 4 brand lessons I learned from 19 topless northern men
There has been a lot of rhetoric recently about how branding has changed in the modern era. For example, there is a mantra about the importance of our brand’s purpose to customers. And then there is the notion that customers ‘engage’ with our brands. A short while ago, I put those modern brand theories to the test, with the help of 19 topless northern men. They cleared things up for me quite nicely… … The 4 brand lessons I learned from 19 topless northern men
