Attention is zero-sum. Everyone only has 24 hours in a day — so bigger winners means bigger or more losers.
Andre Redelinghuys, Founder – Attention Labs
Author: bmmarketer
Well said Scotland
Marketing is a battle of perceptions, not products.
Al Ries & Jack Trout, renowned marketing strategists
The Aussies and their beer ads!
Advertising is just telling lots of people about the stuff you make and why it’s worth buying.
Dave Dye, advertising legend
