How to position more expensive services?

I saw this photo doing the rounds on Twitter this week. It’s a lovely way of tackling people who want cheaper services 😊

Advertising works not by communicating, but by making someone feel something. Emotions are the key

Les Binet & Peter Field

A great, agile move by a personal grooming brand

Eos’ ‘bless your f#@%ing cooch!’ campaign

Campaigns

Quotes

…an observation framed in such a way that it changes understanding of the situation and suggests action

Jem Fawcus, CEO – Firefish

The riskiest thing we can do is just maintain the status quo.

Bob Iger, Chairman – Disney

Jif, the return

Information is only useful when it can be understood

Muriel Cooper, Art Director – MIT Press

If no-one truly hates an idea, it’s highly likely that no-one truly loves it either

Unknown