Tag: copywriting

Make it smart because your audience is. Make it beautiful because elegance inspires and endures. Make it fun because, well, why not?

Lee Clow, Chairman – TBWA\Worldwide

All communication is about what’s heard, not what’s said.

Dave Trott, creative legend

Simplicity… is the mark of respect for the listener. The world is always short of time, so a précis is a form of good manners.

Maurice Saatchi, advertising entrepreneur

copywriting Quotes

Dear Charlie: classic copywriting tip

“When you really don’t know what to put on that blank paper in the typewriter, you should just write ‘Dear Charlie’ at the top. Assume that Charlie is a neighbor of yours, a very nice, bright, intelligent guy, with a sense of humor. He’s got all the mental equipment you have, but none of the information that you have about the Volkswagen. So just put down what you want to tell him in this ad, and cross off ‘Dear Charlie,’ and you’ll probably be alright.”

Bob Levenson, former Vice Chairman – DDB