“Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.”
Mish Slade, copywriter
I love the attitude and aspirational tone of this classic Nike ad campaign, which I saw re-trending on Twitter this week.
If you believe that facts persuade (as I do), you’d better learn how to write a list so that it doesn’t read like a list
David Abbott, advertising legend
Advertising is just telling lots of people about the stuff you make and why it’s worth buying.
Dave Dye, advertising legend
Bite-Sized Marcomms 