These ads by conservation society Sea Shepherd really caught my attention this week. In my opinion, the imagery is unmissable, the copy (which reminds us that the plastic we use once can torture the oceans forever) hits us in the face and, of course, the underlying cause – to not kill our oceans and therefore our children or grandchildren – is something we shouldn’t ignore.

Bravo Sea Shepherd and the creative team behind the campaign. I’ve shared the ads below, plus a related recent one from Greenpeace, which I still adore and admire.