These two brands target the same demographic, in the same city, and are remarkably similar – which would normally be a serious brand differentiation faux pas – but I suspect that … Two gorgeous brands
Tag: copywriting
Two gorgeous brands
Classic Weetabix advert
Classic Wall Street Journal advert
Hard-hitting domestic violence campaign
I really admire this hard-hitting Christmas campaign from domestic violence charity Refuge. I think the reversible poetry – which raises awareness of a spike in domestic violence during the holiday season – is really clever, really engaging and really poignant. Wow! … Hard-hitting domestic violence campaign
Does your brand sound desperate?
We’ve lost count of the number of companies run by ‘passionate, dedicated and committed teams’. Or ‘world-class leaders in their field’. Don’t over do it. Too much description makes you sound desperate or pushy…
Find your story and tell it simply. The facts are always more interesting than the flim-flam. We’re absolutely, utterly, passionate about that.
A Thousand Monkeys, writing agency
Tongue-in-cheek advertising idea for a dog grooming parlour
We have a choice as communicators. We can be clear or we can bullshit.
George Tannenbaum, Creative Director
Bite-Sized Marcomms 