This great 2017 chart from BBH, based upon research from Kantar Millward Brown, shows that delivering one message is more effective than delivering many.
Tag: b2b
Content without anything (paid) to draw attention to it, is like building Cathedrals in the desert
EffWorks
5 helpful tips to prove the value of your B2B content marketing
Following my team winning the Content Marketing Campaign of the Year award at last year’s B2B Marketing Awards (#ShamelessHumblebrag ;-), I was delighted to be interviewed by B2B Marketing Magazine earlier this year for one of their print editions. The topic of conversation was how to prove the value of content marketing. Here are the questions and I was asked, and a quick summary of the opinions I offered… … 5 helpful tips to prove the value of your B2B content marketing
Bite-Sized Marcomms 