5 recommended quick reads for fellow B2B marketers

Every now and again I’ll share some other people’s articles that I’ve found incredibly useful – either to help inform my B2B marketing decision making, or to help debunk some of the ridiculous claims that pervade the B2B marketing profession.Many of the articles focus on B2C marketing theory, although I believe they have general application. I hope you find some of them useful…

Branding and Advertising

Content Marketing

  • I apply ‘content marketing’ techniques daily in my day job. I know it can work highly effectively in B2B marketing – as part of an overall promotional mix. BUT I am a little bit sick and tired of the excessive content marketing hype we’ve all hard to endure over the last 4 or so years. I think this article provides a healthy perspective on that hype >

Personalisation

Copywriting

 

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