If you give a shit – really, really, really give a shit – those whom you communicate with will know it in a flash
Tom Peters, Business Author – In Search of Excellence
Another advertising idea for Stonehenge
Another ad idea to commemorate GDPR day
GDPR comes into force today – here’s a cheeky ad idea to commemorate it ;-)
Clever use of mind tricks in this advert
Pretty funny – #putashirton
News is what people don’t want you to print. Everything else is just ads.
William Randolph Hearst, media magnate
The best way to enter the mind is to over-simplify the message.
Jack Trout, renowned brand strategist
Murder, mystery and comparison – helping B2B customers to pick you
There are many factors at play when a customer picks a B2B product or service. Here (in an article that was originally published in B2B marketing magazine), I explore one of the key ones, presenting the important consequences for B2B marketers. I share some lessons that I believe are both timeless and will help us become more effective marketing communicators. But before I get to that, I thought it might be useful to start with a little bit of Hollywood… … Murder, mystery and comparison – helping B2B customers to pick you
Bite-Sized Marcomms 