The wonderful folks over at B2B Marketing magazine have kindly given me a couple of speaking slots at their biggest event of the year – B2B Ignite – which I understand was referenced as one of the top 10 conferences to attend by Entrepreneur.com. I’ll be focusing on the critical importance of … A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution
The creative adult is the child who has survived
Ursula K. Le Guin
Every now and again I’ll share some other people’s articles that I’ve found incredibly useful – either to help inform my B2B marketing decision making, or to help debunk some of the ridiculous claims that pervade the B2B marketing profession. … 5 recommended quick reads for fellow B2B marketers
I bought some new reading glasses yesterday. (This is the first blog post I’ve written in a month that I’m entirely sure I know what I’ve written ;-). The glasses came with a free sample of Zeiss lens cleaners. Given it was free, and just for fun, I thought I’d return the compliment with a free advertising idea.
In terms of my inspiration for the ad, the individual lens cleaners come in a handy little sachet, a bit like a… ahem.