A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution

The wonderful folks over at B2B Marketing magazine have kindly given me a couple of speaking slots at their biggest event of the year – B2B Ignite – which I understand was referenced as one of the top 10 conferences to attend by Entrepreneur.com. I’ll be focusing on the critical importance of A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution

The creative adult is the child who has survived

Ursula K. Le Guin

An advertising idea for a lens cleaner brand

I bought some new reading glasses yesterday. (This is the first blog post I’ve written in a month that I’m entirely sure I know what I’ve written ;-). The glasses came with a free sample of Zeiss lens cleaners. Given it was free, and just for fun, I thought I’d return the compliment with a free advertising idea.

In terms of my inspiration for the ad, the individual lens cleaners come in a handy little sachet, a bit like a… ahem.

An advertising idea for a lens cleaner brand - practise safe sight