You’re here to do three things. 1) Make a point. 2) Make people care about your point. 3) Ask for something (or help people to understand what to do about the point).
Mark Pollard, Strategy CEO, Mighty Jungle
There’s no such thing as ‘hard sell’ and ‘soft sell’. There’s only ‘smart sell’ and ‘stupid sell’.
Leo Burnett, advertising legend
I’ve got a sneaking suspicion that many B2B brands get their social media marketing priorities wrong. Here I share a few thoughts on what I think we should focus on, the reasons why, and put forward the two words that I believe sit at the heart of B2B social media marketing success.
… The two words at the heart of B2B social media marketing success