Distribution and marketing… are the subterranean roots that push beautiful things to the surface, where audiences can see them.

Derek Thompson, Senior Editor, The Atlantic

B2B Marketing

5 helpful tips to prove the value of your B2B content marketing

Following my team winning the Content Marketing Campaign of the Year award at last year’s B2B Marketing Awards (#ShamelessHumblebrag ;-), I was delighted to be interviewed by B2B Marketing Magazine earlier this year for one of their print editions. The topic of conversation was how to prove the value of content marketing. Here are the questions and I was asked, and a quick summary of the opinions I offered…  … 5 helpful tips to prove the value of your B2B content marketing

Boring is invisible

Seth Godin