In our factory, we make lipstick. In our advertising, we sell hope

Peter Nivio Zarlenga, Businessman and Author

An election’s been called in the UK…

A general election has been called unexpectedly. I thought it might be a nice opportunity for a TV broadcaster to put out an advert about their coverage of the ballot. (Balotelli is a famous footballer in this part of the world).

There is only one boss. The customer. And he can fire everybody in the company, from the Chairman on down, simply by spending his money somewhere else.

Sam Walton, founder – Walmart

I love this ad

I love this ad, created by a DIY store – not just because it has found a really humorous and imaginative way to appeal to people that are good at creating actual things with their hands – but also because it provides a stark warning to marketers to avoid the absolute bullshit jargon that we are often prone to.