In our factory, we make lipstick. In our advertising, we sell hope
Peter Nivio Zarlenga, Businessman and Author
A general election has been called unexpectedly. I thought it might be a nice opportunity for a TV broadcaster to put out an advert about their coverage of the ballot. (Balotelli is a famous footballer in this part of the world).
There is only one boss. The customer. And he can fire everybody in the company, from the Chairman on down, simply by spending his money somewhere else.
Sam Walton, founder – Walmart
[Warning: this blog post contains puerile references].
Last summer, when Pokémon Go was launched, I remember seeing a few marketing blog posts that proclaimed the pokémon craze presented holy-grail answers for all marketers … What all marketers can learn from Pokémon Go. (No, really)
I love this ad, created by a DIY store – not just because it has found a really humorous and imaginative way to appeal to people that are good at creating actual things with their hands – but also because it provides a stark warning to marketers to avoid the absolute bullshit jargon that we are often prone to.