A change of perspective is worth 80 IQ points.
Alan Kay, personal computing pioneer
This campaign helped increase sales by 13%
So clever – drink responsibly :-)
Those who tell the best stories rule the world. (The human mind is a story processor not a logic processor)
System 1, research specialists
Burger King’s brilliant Stevenage challenge
New Zealand drink driving advert
Waka Kotahi Doors
Understanding human needs is half the job of meeting them
Adlai E Jr Stevenson, American Diplomat
