Every piece of communication is about one thing. There are no newspaper articles with the headline ‘A list of various things a government might do and the possible outcomes’.
Tim Philips, author – ‘Talk Normal’
Great shot for a dry dog shampoo brand
I think this campaign is top notch…
… as is this assessment of why it works, by the awesome Ryan Wellman. (Follow him on twitter @Dr_Draper).
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Bill Bernbach, advertising legend
Another in the same ad series from Ariel
