Print ad concept for a bookstore
What you say matters less than how you say it
“Campaigns containing little or no product, but working instead by appealing to emotions or ‘herd instincts’, are twice as effective as conventional ‘message’ advertising. It seems in marketing, like politics, meta-communication is what matters … what you say matters less than how you say it.”
Sarah Carter & Les Binet, ‘How not to plan’
Another fun ad from savoury spread brand, Marmite
Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it
Albus Dumbledore
This classic TV commercial is still brilliant (and a bit scary)
Dirt Devil – The Exorcist
#advertising
Powerful ad by a child protection charity
Too many details = terrible communication
“When you give too many details and words and ideas and choices, all those ideas compete with each other – so the receiver has a lot of details, but doesn’t know which one to focus on.”
Joel Schwartzberg, professional presentation coach, via HBR
‘Ridiculous deals deserve ridiculous adverts’ :-)
