“Three factors influence people’s willingness to depend on someone else … … The three dimensions of trust in marketing

“Three factors influence people’s willingness to depend on someone else … … The three dimensions of trust in marketing
“As seen on TV” conveys something which “as seen on Facebook” does not
Rory Sutherland
There may be a gap in the market, but is there a market in the gap?
Andrey Ivanov, Business Games podcast