Make it smart because your audience is. Make it beautiful because elegance inspires and endures. Make it fun because, well, why not?
Lee Clow, Chairman – TBWA\Worldwide
Another one of bookstore Waterstones’ brilliant ads
A lovely ad from UK bookshop chain Waterstones
My first ever podcast
I was delighted to be invited to join B2B Marketing Magazine’s first ever podcast, to talk about the importance of creativity. For posterity, here’s the link… (I’m the middle speaker!)…
Whoa! Smart Cars’ swearing kids
Must-watch Ritson – back to the basics of marketing
Most people don’t know your brand exists… what that tells you is you need to set fire to shit. You’ve got to break eggs if you want to get anywhere.
Professor Mark Ritson
