“Three factors influence people’s willingness to depend on someone else … … The three dimensions of trust in marketing
The three dimensions of trust in marketing
“As seen on TV” conveys something which “as seen on Facebook” does not
Rory Sutherland
Classic TV station advert: the Canal+ screenwriter
Provocative copywriting from Patagonia clothing
Advertising concept for a crash helmet brand
There may be a gap in the market, but is there a market in the gap?
Andrey Ivanov, Business Games podcast
Crazy, attention grabbing advert from a soft drinks brand
Bite-Sized Marcomms 