Work hard, have fun, be nice, play fair, dream big. But we only get one chance at this life. If you’re going to play this game, play it to win.
Robert Herjavec, Canadian businessman and TV personality
A bit of a gimmick, but I always loved this packaging idea from back in the day by Sony, to launch their waterproof MP3 player. Really eye-catching.
Trying harder is rarely the route to success. Being smarter is.
Al Ries & Jack Trout, marketing gurus