A brand without trust is just a product, and a product can be replaced
Keith Weed, CMO, Unilever
P&G’s classic advert: proud sponsors of mums
There’s never been a water brand or marketing campaign like this one!
Introducing Liquid Death. (This unique approach made the brand one of the fastest growing in its category).
Classic Yellow Pages advert
Not happy Jan! 🙂
How to position more expensive services?
I saw this photo doing the rounds on Twitter this week. It’s a lovely way of tackling people who want cheaper services 😊
Advertising works not by communicating, but by making someone feel something. Emotions are the key
Les Binet & Peter Field
A great, agile move by a personal grooming brand
Eos’ ‘bless your f#@%ing cooch!’ campaign
Pictures of babies always grab attention :-)
What is an insight?
…an observation framed in such a way that it changes understanding of the situation and suggests action
Jem Fawcus, CEO – Firefish
Bite-Sized Marcomms 