AA’s ‘singing baby’ had a dramatic impact on revenues.
It’s part of an initiative trying to raise money for charity The Samaritans. I was proud to contribute. More information on their website >
The charity – City to Sea – are trying to … I was proud to create this ad for a UK charity
Copy is a direct conversation with a consumer
Shirley Polykoff, copywriter (H/T Vikki Ross)
I also share a particular interest in it given I … I love this COVID-19 lockdown ad campaign by a cold & flu brand