You have to be creative to do good science. Otherwise you just end up repeating tired old formulas. You are not doing anything new.

Stephen Hawking, scientific genius

Creative thinking is always absolutely necessary. We don’t want sterile views and clichés.

Nelson Mandela

If you only believe in logic, you can’t perform magic

Rory Sutherland

A better way to brainstorm

“Asking the right questions is so critical to success … Get everyone in a room and ask ‘OK, what are all the things we’re assuming or simply lack information about?’ and then ‘Which of these areas of ignorance are highest priority?’ It is both immensely useful and enhances collaboration.”

Erika Hall, author – just enough research