We recently celebrated the 50th anniversary of mankind’s first landing on the moon, which reminded me of this classic ad series from Guinness. The Einstein one is my fave 🙂
To win people over, speak to their wants and needs
Nancy Duarte, communications expert
The people we tend to describe as ‘creative’ tend to be part of a minority of challenging thinkers. The fact that they diverge from the norm is exactly what makes their minds valuable. Being different is what helps them come up with ideas that just aren’t accessible to those who live within the norm.
Dave Birss, creativity expert