Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still
Richard Shotton, author – The Choice Factory
Courtesy of Professor Mark Ritson… … The top 10 factors driving marketing communications effectiveness
I also love Lee Clow’s related quote: “Every client wants something new. And three examples of where it’s worked before” H/T @jason_fox
One of the bravest campaigns I’ve seen in a while – online security brand Kaspersky wanted to dramatise how exposed we feel without connectivity. Punchy stuff!
People don’t want nails – they want to hang their picture on a wall
Giles Edwards, Managing Director – Gasp