Speech is a powerful lord … it can stop fear and banish grief and create joy and nurture pity

Gorgias, Ancient Greek philosopher

There is only one space that matters [in communications]. The space between the customer’s ears

Sir John Hegarty, advertising legend

How something is said often matters more than what is said

“Remember: we respond to communication as a whole, not just as a message … think about the ‘body language’, not just the language. How something is said, or who says it, often matters more than what is said.”

Les Binet & Sarah Carter, advertising experts