Because why not? 😉

An ad idea for jigsaws

Marmite – love it or hate it

Brilliant copywriting by Honda
The winners in marketing communications…
“If marketing is ultimately about shaping behaviour in favour of our brands, the winners will be those who best understand the true dynamics of behaviour and how to use this to brief for effective communications.”
Phil Barden, author – Decoded

Eye-catching bed advert
Nike’s You Can’t Stop Us
Learning from something has two parts: whether it’s important and whether it captures your attention.
Morgan Housel, author – The Psychology of Money
Great music can make up for a crap advert
