Science and technology revolutionize our lives, but memory, tradition and myth frame our response.
Arthur M Schlesinger, historian
Yoda the Marketer says: be brave fellow marketers
It’s not often a mobile network provider tell’s us to switch off…
Eye-catching, and fairly bold, ad campaign from mobile telecommunications operator Movistar, reminding us to switch off our phones from time to time…
… It’s not often a mobile network provider tell’s us to switch off…
A danger of too much focus on short-term ROI
I have never once seen short term ROI declared to the stock market, it is not a key metric. It is does not effect the share price, it does not have a direct impact on year-on-year profitable growth. It’s a great metric for making sure your media budget is efficient.
Gain Theory
