Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still

Richard Shotton, author – The Choice Factory

Ballsy campaign!

One of the bravest campaigns I’ve seen in a while – online security brand Kaspersky wanted to dramatise how exposed we feel without connectivity. Punchy stuff!

People don’t want nails – they want to hang their picture on a wall

Giles Edwards, Managing Director – Gasp