Introducing Liquid Death. (This unique approach made the brand one of the fastest growing in its category).

Introducing Liquid Death. (This unique approach made the brand one of the fastest growing in its category).
Not happy Jan! 🙂
I saw this photo doing the rounds on Twitter this week. It’s a lovely way of tackling people who want cheaper services 😊
Advertising works not by communicating, but by making someone feel something. Emotions are the key
Les Binet & Peter Field
Eos’ ‘bless your f#@%ing cooch!’ campaign
…an observation framed in such a way that it changes understanding of the situation and suggests action
Jem Fawcus, CEO – Firefish
The riskiest thing we can do is just maintain the status quo.
Bob Iger, Chairman – Disney
Jif, the return