All communication is about what’s heard, not what’s said.
Dave Trott, creative legend
Expect the expected: brilliant ad campaign by Swiss bank Hyposwiss
A tongue-in-cheek idea to advertise nappies
Royal Air Force: no room for clichés
Beautifully shot
Beats by Dre’s Powerbeats
A core argument for listening to customers
“The role of a sales person as a provider of information – as a walking, talking brochure – is obsolete. Your true competitive advantage is to be a collector of information. The only way to succeed is to know your buyer better. Not just what is posted on their company website or LinkedIn page, but their hopes, their vision, their fears. The things they reveal only to people they trust. And the only way to get that deep knowledge is by asking the right questions in the right way.”
Paul Cherry, sales effectiveness lecturer
