“A good marketer will… have started their training with extensive exposure to the concept of market orientation. It’s the bedrock theory of marketing and, paraphrasing somewhat, essentially points out that … Ritson on the importance of ‘market orientation’
A writer without interest of sympathy for the foibles of his fellow man is not conceivable as a writer.
Suzuki motor cars offered 30% better fuel efficiency than some rivals. To communicate that point to market, they opened a Suzuki petrol station for a day, selling petrol at ‘30% off’. The publicity generated saw Suzuki sales increase by over 10% within a month, in a declining market. Bravo Suzuki!