… as is this assessment of why it works, by the awesome Ryan Wellman. (Follow him on twitter @Dr_Draper).
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Bill Bernbach, advertising legend
Science and technology revolutionize our lives, but memory, tradition and myth frame our response.
Arthur M Schlesinger, historian