Marketing lesson: keep trying

“What I had to do was get in the box 500 times a season. 100 times I’d connect. 50 times the goalkeeper would save it. Half of the rest would go in and 25 goals a season would do me – just by making sure I got in the box 500 times”

Jimmy Greaves, England football international

(H/T Dave Trott)

Innovation is less about producing something new, and more about enabling something new and important for customers

Clayton Christensen, strategy expert

A powerful take on persuasion

“The most powerful way to get someone to believe something is not to show them facts, because facts can be interpreted in different ways. It’s to make their income or approval in a social circle depend on believing it.”

Morgan Housel