At the end of this post (which was originally published by B2B Marketing Magazine just before the start of Europe’s 2018 football seasons), I’m going to share a few analogies that have always helped me as I’ve sought to build and reinforce B2B brands. But before I get to them, I’m going to share both a warning and, right now, an apology. … Some helpful analogies for B2B brands (and a potentially offensive warning)
If someone else is doing something similar to what you’re doing, or looks or sounds like you, you’re both in trouble.
Vic Polkinghorne, founder – creative agency Sell!Sell!