If all things are logically equal, a person will go with the company or product that feels right
Bryony Thomas, marketing author
Advertising concept for a fine surface filler
Another great ad in VW’s ‘use original parts’ series
An excellent example of interactive advertising: Guinness vs Steinlager
Copy should be as short as possible to explain the brand’s message and as long as necessary to express the brand’s voice.
Lee Clow, Chairman – TBWA\Worldwide
Simple but clever recruitment ad
