If everyone thinks the same way, everyone will get stuck in the same place
Scott Page, Complexity Scientist
Classic Jeep ad
Salience
Noun. The quality of being particularly noticeable or important; prominence.
Paris airport ads: Beware fake taxis
Eye-catching ad for a home security brand
Definition of creativity [in business]: the generation of ideas which are both novel and useful
The Ideas Centre Group
Sometimes, people don’t buy products. They buy better versions of themselves.
Unknown
