The best time to repair the roof is when the sun is shining

John F. Kennedy

It’s the same with marketing problems…

As any doctor can tell you, the most crucial step toward healing is having the right diagnosis. If the disease is precisely identified, a good resolution is far more likely.

Dr Andrew Weil, physician

“The secret really is observation … observe what is going on … try and figure out how people are thinking. Try and determine their day. Then people will understand [what you’re saying]”

Sam Cooke, when asked the secret of his inspiration and huge success in songwriting