“A good marketer will… have started their training with extensive exposure to the concept of market orientation. It’s the bedrock theory of marketing and, paraphrasing somewhat, essentially points out that … Ritson on the importance of ‘market orientation’
A writer without interest of sympathy for the foibles of his fellow man is not conceivable as a writer.
We’ve lost count of the number of companies run by ‘passionate, dedicated and committed teams’. Or ‘world-class leaders in their field’. Don’t over do it. Too much description makes you sound desperate or pushy…
Find your story and tell it simply. The facts are always more interesting than the flim-flam. We’re absolutely, utterly, passionate about that.
A Thousand Monkeys, writing agency
Many of the results and benefits of marcom activity appear not in metric dashboards but inside people’s heads.
Samuel Scott, marketing columnist and consultant
If you want to improve any aspect of marketing you need to understand how consumers think.
Phil Graves, psychology and behaviour expert
A brand is a promise of a certain kind of consistency and continuity over time
Virginia Postrel, news columnist
We have a choice as communicators. We can be clear or we can bullshit.
George Tannenbaum, Creative Director