The riskiest thing we can do is just maintain the status quo.
Bob Iger, Chairman – Disney
Category: Quotes
Information is only useful when it can be understood
Muriel Cooper, Art Director – MIT Press
If no-one truly hates an idea, it’s highly likely that no-one truly loves it either
Unknown
Creativity has a considerable affect on marketing campaign effectiveness
“Our findings confirm the conventional wisdom that creativity matters: Overall, more-creative campaigns are more effective – considerably so … a euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a noncreative campaign.”
Werner Renartz, Professor of Marketing at the University of Cologne & Peter Saffert, research associate at the University of Cologne in Germany. via Harvard Business Review
In marketing, data can’t easily reveal customer desires
“Businesses have come to rely on big data to understand the emotions of their most important asset — customers. And while big data is helping companies see patterns in huge masses of information, it’s proving limited for understanding the most important aspects of customers’ needs and desires.”
Martin Lindstrom, author – Buyology
The three dimensions of trust in marketing
“Three factors influence people’s willingness to depend on someone else … … The three dimensions of trust in marketing
“As seen on TV” conveys something which “as seen on Facebook” does not
Rory Sutherland
There may be a gap in the market, but is there a market in the gap?
Andrey Ivanov, Business Games podcast
Creativity is a marketing superpower
“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”
Stephan Vogel, Chief Creative Officer, Ogilvy & Mather Germany
Ritson on Brand Positioning
“There are only two brand goals: 1) do you know I exist? I want 100% of my target audience to know I exist; … and 2) what do I want to mean and stand for to those customers that know I exist?
What do you want your customer to think about when they think about your brand? I’ll give you three things. Pick three things. That’s your positioning.”
Professor Mark Ritson
Bite-Sized Marcomms 