Absolutely no selling can ever happen if no one is paying attention. Boring is the enemy.
Derek Walker, advertising icon
Category: Quotes
This is a pretty good definition of great marketing writing too
What is great oratory after all but the distillation of emotions into exact words
A Robert Harris quote from his novel, Lustrum
Creating value for customers is critical
Cost cutting is finite (as a sustainable strategy), whereas value creation for customers is infinite.
Professor Malcolm McDonald, renowned marketing expert
Strategy is about deciding what to change
No change in behaviour, no change in results
Alex M H Smith, strategist
Make your marketing campaigns entertaining
Entertainment usually is the cost of admission to someone’s brain
Faris Jakob, renowned creative consultant (via Call to Action podcast, episode 116)
Key questions for marketing leaders…
What part of our revenue engine is broken?
Do we need activity, or clarity?
Are we scaling, or testing?
Nuno Campos, marketing leader
Audience reaction is what truly matters
It’s not about who writes it, it’s about who spots it
John Webster, advertising legend
Marketing communications better entertain or otherwise add value
We (marketers) forget that nobody’s seeking it (our advertising) out. They don’t want to see it. People fast forward through ads
Amy Ferguson, Chief Creative Officer TBWA\Chiat\Day New York (via Call to Action podcast episode 85)
‘Strategy’ means doing the right things. ‘Tactics’ means doing things right.
Professor Malcolm McDonald, renowned marketing expert
Customers are thinking about themselves, not your company
Don’t worry about what others are thinking about you. They’re not thinking about you. They’re thinking about themselves
Dave Trott, advertising legend
(Heard via Andrew Wilshere on the Gasp! Call to Action podcast)
Bite-Sized Marcomms 