Successful persuasion depends on an audience’s being able to identify with the speaker

Sam Leith, rhetoric expert

You wouldn’t seek advice about condoms from the Pope

Guillermo del Toro, Film Director

The cure for boredom is curiosity. There is no cure for curiosity.

Dorothy Parker, poet & writer

You have to make some noise if you want to get heard

Sherlock Holmes’ mother, in ‘Enola Holmes’

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

Warren Buffet

If you’re going to take up people’s time, you might as well make it worth it.

Gerry Graf, advertising legend

Building brands is the same for companies and musicians

“What’s the secret for an artist to have a long career today? Quality — of everything you do. Make quality the priority, not speed … Dre says we’re seeing a lot of quantity over quality right now … If you don’t want to be disposable, take care of the art.

Jimmy Iovine, music industry legend

A strategy that is easily copied fails fast

Dan Wallace, co-author – The Physics of Brand