The three key points of an awesome experiential campaign: you must have active, not passive engagement; it has to be live; and it must be multi-sensory.

Layne Braunstein, award-winning creative and futurist

Producing excrement efficiently does not make the end product any less odious.

Lee Clow, advertising legend

I adore pretty things and witty words.

Kate Spade, fashion designer (RIP)

As people are bombarded by never-ending streams of sales messages, creativity can act as a road block that seizes attention. Clever, emotive creative that is well-planned and well-executed can inspire audiences and motivate them to act.

Phillip Ludgate – Media Director

In an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.

Tom Peters, management guru

It is not enough to be right. You have to persuade others you are right.

Jim Carroll, ex-Chairman, BBH