There’s no limit to the number of people who won’t watch something they don’t want to watch
Peter Fincham, Director of Television, ITV
Category: Quotes
Be outrageous if you want to stand out
If you want a name in fashion you’ll need millions of dollars in ads. And it’ll take years. But if you want to be recognized tomorrow, we need something outrageous.
Advertising legend George Lois’ advice to Tommy Hilfiger, when Hilfiger was a new fashion designer.
Signal gets lost in noise
Remove the unnecessary so that the necessary may speak
Hans Hofmann, artist and teacher
Same with marketing…
It’s unbelievable how much you don’t know about the game you’ve been playing all your life
Mickey Mantle, baseball legend
There is nothing more interesting to us humans than ourselves … tell their stories, using their words.
Carolyn Barclay, copywriter
Getting great marketing returns is hard
Nothing worth having comes easy
Theodore Roosevelt
Out-entertain your rivals
You are competing with every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out entertain.
Dolf van den Brink, President & CEO – Heineken USA
Taking risks is a core part of breakthrough marketing
If a man isn’t willing to take some risk for his opinions, either his opinions are no good or he’s no good
Ezra Pound, poet
Advertising is salesmanship in print
John E Kennedy, copywriter
Do not say a little in many words but a great deal in a few.
Pythagoras
Bite-Sized Marcomms 