The product creates the experience. The experience creates the reputation. The reputation creates the brand. Not the other way round.

Dave Trott, advertising legend

A desk is a dangerous place from which to view the world.

John le Carré, author

Price is what you pay. Value is what you get.

Warren Buffett

Without promotion, something terrible happens – nothing

PT Barnum, the world’s greatest showman

Creativity now is as important in education as literacy, and we should treat it with the same status

Sir Ken Robinson, international adviser on education

An important idea not communicated persuasively is like having no idea at all.

Bill Bernbach

You see things; and you say “Why?”. But I dream things that never were; and I say “Why not?”

George Bernard Shaw

Brands are like sharks – they keep moving to stay alive

Hamish Pringle & Peter Field, Brand Immortality

You’re here to do three things. 1) Make a point. 2) Make people care about your point. 3) Ask for something (or help people to understand what to do about the point).

Mark Pollard, Strategy CEO, Mighty Jungle

There’s no such thing as ‘hard sell’ and ‘soft sell’. There’s only ‘smart sell’ and ‘stupid sell’.

Leo Burnett, advertising legend