Without trust it doesn’t matter how great your product or service is, no one will buy it

Rory Sutherland, Vice Chairman, Ogilvy & Mather

Take the conventions of your category, and fuck with them a little bit

Doug Kessler, Creative Director & Co-Founder, Velocity Partners

A message either does or doesn’t grip our interest

Sally Hogshead, advertising legend and NY Times best-selling author

 

Anything’s possible, if you’ve got enough nerve

JK Rowling

Few things guarantee failure faster than the ‘safe’ option.

Lee Clow, Chairman TBWA\Worldwide

The business of show business is entirely based on how well you tell your story

Bobette Buster, writer and storytelling coach

For marketers, every day is like groundhog day. We’ve got to drag our asses into work each day and remind people why they should buy our stuff

Bob Hoffman, the Ad Contrarian