Research shows that, in Europe and the US, people would not care if 92% of brands disappeared

Havas Media

People don’t hate advertising. They hate bad advertising.

Keith Weed, CMO Unilever

You have got be odd to be number one

Dr. Seuss

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter and more thought-provoking that will be the ones that succeed

Sir John Hegarty, Founder – BBH

I don’t design clothes. I design dreams.

Ralph Lauren

There is only one thing worse than being talked about, and that is not being talked about

Oscar Wilde

A brand is a living entity – and it is enriched or undermined cumulatively over time – the product of a thousand small gestures

Michael Eisner, former Disney CEO