You most unhappy customers are your greatest source of learning

Bill Gates

Nobody reads ads. People read what interests them, and sometimes it’s an ad

Howard Luck Gossage, advertising legend

Rules are what the artist breaks; the memorable never emerged from a formula.

Bill Bernbach, advertising legend

Our job is to sell shit. In the most seductive, entertaining manner possible.

David Kolbusz, Chief Creative Officer, Droga5 London

Without trust it doesn’t matter how great your product or service is, no one will buy it

Rory Sutherland, Vice Chairman, Ogilvy & Mather

Take the conventions of your category, and fuck with them a little bit

Doug Kessler, Creative Director & Co-Founder, Velocity Partners

A message either does or doesn’t grip our interest

Sally Hogshead, advertising legend and NY Times best-selling author