Category: Quotes

A speech reminds us that words, like children, have the power to make dance the dullest beanbag of a heart.

Peggy Noonan – President Reagan’s primary speechwriter

People don’t want products. They want solutions to their problems.

Peter Drucker, management guru

The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.

William Arthur Ward, writer

There is no science in creativity. If you don’t give yourself room to fail, you won’t innovate.

Bob Iger, Chairman – Disney

All else being equal, people do business with people they like

Jeffrey Gitomer, author – The Little Red Book of Selling

B2B Marketing Quotes

Writing is a source of competitive advantage

“Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.”

Mish Slade, copywriter

If the customer doesn’t see his ‘job to be done’ in your product, it’s game over

Clayton Christensen – named by The Economist as ‘the most influential management thinker of his time’

The principal mark of genius is not perfection but originality – the opening of new frontiers.

Arthur Koestler, CBE – author and journalist

Consistency ensures that the competitive advantage of activities accumulate and do not erode or cancel themselves out. It makes strategy easier to communicate and improves implementation through single-mindedness.

Michael Porter, management guru