As any doctor can tell you, the most crucial step toward healing is having the right diagnosis. If the disease is precisely identified, a good resolution is far more likely.
Dr Andrew Weil, physician
Category: Quotes
“The secret really is observation … observe what is going on … try and figure out how people are thinking. Try and determine their day. Then people will understand [what you’re saying]”
Sam Cooke, when asked the secret of his inspiration and huge success in songwriting
The mind is like a parachute, it has to be open to work.
Frank Zappa, musician and composer
Copy is a direct conversation with a consumer
Shirley Polykoff, copywriter (H/T Vikki Ross)
A vocal minority does not reflect the silent majority
“Because half a dozen grasshoppers under a fern make the field ring with their importunate chink, whilst thousands of great cattle, reposed beneath the shadow of the British oak, chew the cud and are silent, pray do not imagine that those who make the noise are the only inhabitants of the field.”
Edmund Burke – 18th century English philosopher
A speech reminds us that words, like children, have the power to make dance the dullest beanbag of a heart.
Peggy Noonan – President Reagan’s primary speechwriter
People don’t want products. They want solutions to their problems.
Peter Drucker, management guru
The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.
William Arthur Ward, writer
There is no science in creativity. If you don’t give yourself room to fail, you won’t innovate.
Bob Iger, Chairman – Disney
Bite-Sized Marcomms 