Copy is a direct conversation with a consumer
Shirley Polykoff, copywriter (H/T Vikki Ross)
Category: Quotes
A vocal minority does not reflect the silent majority
“Because half a dozen grasshoppers under a fern make the field ring with their importunate chink, whilst thousands of great cattle, reposed beneath the shadow of the British oak, chew the cud and are silent, pray do not imagine that those who make the noise are the only inhabitants of the field.”
Edmund Burke – 18th century English philosopher
A speech reminds us that words, like children, have the power to make dance the dullest beanbag of a heart.
Peggy Noonan – President Reagan’s primary speechwriter
People don’t want products. They want solutions to their problems.
Peter Drucker, management guru
The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.
William Arthur Ward, writer
There is no science in creativity. If you don’t give yourself room to fail, you won’t innovate.
Bob Iger, Chairman – Disney
All else being equal, people do business with people they like
Jeffrey Gitomer, author – The Little Red Book of Selling
Writing is a source of competitive advantage
“Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.”
Mish Slade, copywriter
If the customer doesn’t see his ‘job to be done’ in your product, it’s game over
Clayton Christensen – named by The Economist as ‘the most influential management thinker of his time’
Bite-Sized Marcomms 